Sales Professionalization Program

Sandd and RevelX partnered to develop and implement a sales professionalization program realizing double digit growth in a declining market.


Sandd is second largest Dutch mail provider, next to the incumbent Post NL. Sandd has a market share of about 24% in a mail market sized at 3.2 billion mail pieces (2015, NL).


Because of the rapidly declining market, the management of the company thought that only with drastic innovations growth could be restored. The challenge of this project to realize double digit growth with the core services of the company.


We have designed, implemented and managed a new commercial strategy and operational commercial plan, including branding and positioning, sales funnel management, lead generation, account management and sales performance dashboards.


In this project it was proven that in sharply declining markets autonomous growth levels of above ten percent can be achieved, just by improving daily marketing and sales operations.

  • — Thiemo van Spellen, former CCO at Sandd and Commercial Manager of the Year 2013
    “At Sandd, the professionals of RevelX significantly contributed to our autonomous top line growth of more than 10% in one year, while in the same period our market declined with 8%. They combine a thorough knowledge of strategic, commercial and organizational issues with an excellent sense for people and culture in an organization. This makes them a great sparring partner in finding the right ways for boosting top line growth.”
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