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CLIENT PROJECT

Value Proposition Improvement

Trendiy and RevelX partnered to develop and implement a new value proposition as a response to price pressure in the market.

Client

Trendiy designs, manufactures and sells window decoration products to end users via the larger DIY retail chains. The company has a market leading position in various European countries.

Challenge

The company was facing severe price pressure from its key clients, the DIY retailers. Branding, product features and designs had had insufficient appealing effect on their buyers, who kept increasing the price pressure.

Approach

We researched the buying structure at the DIY retailers and the criteria for success of the buyers. We found out that the financial performance of shop space was of greater importance than product design, brand and other factors. Financial performance was largely influenced by logistic processes. The new value proposition addressed this logistic performance much more prominent than competitors did.

Results

The result was that remaining customers were very happy and impressed with the new proposition, lost customers returned and revenues started to grow again. A few years later the company is now in its best state ever.

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