eric and rene headshots

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Never waste a good crisis

10 years ago, RevelX was born from the minds of four passionate individuals. The spark that ignited this venture was a pivotal phone call between two of the founding partners: Eric de Groot and René Jongen. This conversation uncovered a widespread sense of dissatisfaction and unfulfilled growth needs among their clients. In the wake of the triple-dip recession that began in 2008, the prevailing business climate focused heavily on cost-cutting, efficiency, and restructuring. Inadvertently, this approach led to the loss of significant business value and potential. This tumultuous period highlighted the need for a paradigm shift, encapsulated by the maxim, 'Never waste a good crisis.' It presented the ultimate challenge – an opportunity to uncover growth amidst crises and innovate as a means of navigating through turbulent times.

The Handshake

Marc and Jeroen joined the team, and together, the four founders formed RevelX, a boutique consultancy dedicated to helping organizations to grow through innovation. The “handshake” during a meeting between the four men in Ouderkerk aan de Amstel was where it all started. The name "RevelX" reflects the mission of RevelX: to help clients uncover hidden possibilities and achieve remarkable results. Helping with the most daring innovation. The reasoning behind the name: ‘Revel’ means for revelation and celebration. The ‘X’ stands for X-factor and distinctive work.

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Strategy 2.0

RevelX established itself as a strategic partner for organizations, providing guidance on strategy, innovation, and execution. In times where comprehensive and complex strategy reports were the standard, RevelX developed a unique approach to summarize growth strategies on 1 page: the strategy canvases, aka, ‘strategy 2.0’

Digital Transformation

The rise of digital technology transformed the business landscape, and RevelX was at the forefront of helping organizations adapt and thrive. They provided expert advice on digital transformation strategies, helping organizations to innovate and compete in the digital age.

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Lean start-up

Large corporate organizations began outsourcing their marketing activities, recognizing the value of fresh perspectives and specialized expertise. Partly due to the rise of startups, the marketing profession is being brought back to the corporates with blended approaches such as: design thinking, lean start-up. RevelX capitalized on this trend, providing innovative marketing solutions that helped organizations reach new customers and achieve their growth goals.

Remote work

The COVID-19 pandemic forced organizations to rethink their operations and embrace remote work. RevelX adapted quickly, leveraging technology to continue providing high-quality consulting services to clients with Miro and other electronic boards.

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Professionalized innovation

The professionalization of innovation has manifested in the form of a meticulous stage-gated process, akin to ERP systems, complete with automated tools. However, it's important to note that this journey is just beginning. There is still a long evolutionary path ahead. Paradoxically, despite the heightened significance of innovation, the outcomes have often fallen short of expectations. In today's dynamic and turbulent environment, the importance of innovation remains as crucial as ever, demanding a reassessment of approaches and structures to ensure continued relevance and success.

The Evolution

Over the years, RevelX's evolution has mirrored the broader transformation of the innovation landscape. What was once perceived as a mere spectacle or performance has matured into a fundamental pillar of business operations, alongside marketing, sales, operations, and finance. Innovation transitioned from a 'nice to have' luxury to a 'need to have' necessity, firmly embedding itself in growth strategy mix along with autonomous growth and mergers & acquisitions.

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Back to the Future

Looking ahead to the next decade, a 'Future-Back' strategy process emerges as a critical imperative for all organizations. The mandate is clear – take a quantum leap into the future and then work backward to discern the necessary changes for tomorrow. This accelerated pace of change necessitates a departure from the prevailing 'do-it-yourself' mentality towards collaborative efforts with the external world. After all, no company, big or small, can go it alone in today's world of autocatalytic change. Business ecosystems are evolving into fertile grounds for innovative ventures. They will thrive with support from automated collaborative systems and tools, where AI emerges as a disruptive force. The symbiotic relationship between humans and AI becomes integral, redefining how they collaborate to address the disruptive challenges on the horizon. In this landscape, organizations must make deliberate choices on how to partner with the tech powerhouses of this decade, recognizing the evolving dynamics and embracing the transformative potential of AI in ideation, validation, and even go-to-market stages of the innovation process. As the future unfolds, the alliance between human ingenuity and AI prowess will become the linchpin in navigating the complex terrain of disruptive challenges.

At RevelX, we aim to be your compass for future growth and innovation. Together, we define the direction, the strategy, and guide you along the path of execution towards innovation success.