Ideation is often one of the most exciting stages. During Ideation, the aim is to generate a large quantity of ideas that the team can then filter and cut down into the best, most practical or most innovative ones. The end goal; to inspire new and better solutions and products.
The Ideation Canvas offers everything you need to find your next big solution. Use it whenever you want to collect your team’s ideas and decide on a new solution. The canvas will help you create a longlist of ideas, consolidate them and assess the impact and feasibility of your favorites.
Before You start with the Ideation Canvas
Before starting with the Ideation Canvas you can do some preparations. There are a couple of things to consider first:
- If you have a clear value proposition and customer persona, make sure to keep these in mind when filling in the Ideation Canvas.
- Make sure to gather a diverse team to collaborate on filling the canvas, this will ensure a broad view.
3 Advantages of using the Ideation Canvas
1. Quickly list all ideas your team has to improve your product or service
2. Uncover common themes your team is passionate about
3. Find out which of your team’s ideas are most likely to result in actual business impact and their feasibility