Energetic strategy consultant with a passion for top line growth. Curious by nature to understand the true value add that companies deliver to their customers. Gets excited about optimizations of customer journeys. Strongly believes in the power of working side by side with the client team.

Graduated at Rotterdam School of Management with a MSc in Strategic Management. Got hooked to strategic consultancy in Singapore, when she worked on her first project during an international study trip. Later advised Dutch exporters about entering the Spanish market during her internship at the Dutch Consulate in Barcelona.

Started her career at Simon-Kucher & Partners, where she developed commercial expertise and capabilities in pricing, sales, and marketing. Supported top line projects primarily in pharmaceuticals, industrial goods, and media industry throughout Europe. Combines conceptual and highly associative thinking with an hands-on approach to deliver highest impact to organizations. Can be woken up for trips abroad and Thai food.


Strategy, Marketing, Pricing, Market analysis, Customer Segmentation

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