Growth Hacking strategist and ‘executionist’, with a strong theoretic background in behavioral psychology & behavioral economics. Learned getting stuff done the entrepreneurial way: by doing, failing and doing again.

Driven by a high need for cognition. Linking pin between boardroom and business. Making strategies tactical, tactics actionable, actions measurable.

Previously worked as freelance consultant in digital marketing strategy and growth hacking, mainly in the startup scene in Amsterdam and beyond. Was co-founder and director of Yournalism, a crowdfunding solution for investigative journalism that worked closely with major news media organizations like Die Zeit, Le Monde, Volkskrant, NRC, VrijNederland and WorldPressPhoto.


Strategy, Persuasion Design, Digital Marketing, Growth Hacking, Lean Startup, Business Model Innovation, (News) Media, Crowdfunding, Social Businesses.

Contact Huub

+31 6 13912341

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