Sharpening Orffa’s innovation protocol

Orffa’s innovation team has successfully developed a comprehensive innovation protocol for the period of 2023-2028. This protocol takes inspiration from their own innovation team’s expertise and incorporates valuable insights from RevelX. Orffa’s innovation practice is built upon key pillars, which encompass an internal innovation team, a growth board, an ecosystem of external experts, collaborative partnerships with universities and research centers, and an internal hub consisting of seasoned individuals. Their protocol encompasses a stage gate innovation process, portfolio management, and a robust reporting structure.

However, as part of Orffa’s continuous improvement efforts, they recognize the need for a more defined innovation strategy that aligns seamlessly with the overall business strategy. Additionally, they acknowledge the importance of enhanced customer involvement throughout the innovation process. To address these aspects, they aim to leverage innovation management tools and implement corporate venturing practices, which require further attention and exploration. While Orffa are currently delivering 2-3 new products and concepts annually, they acknowledge the potential for improvement in terms of scaling up these innovations and providing adequate sales attention to drive their success.