Innovation is hard and many innovation projects fail. But why?
RevelX identified 5 key reasons why innovation fails within an organization and why it is so hard to realize a good Return on Innovation. And one of the most crucial reasons is rooted in the lack of a proper innovation strategy.
The RevelX Innovation Readiness Benchmark data shows that companies with an innovation strategy rate significantly higher in terms of their innovation performance.
This is why RevelX has launched a new playbook dedicated entirely to the strategy side. In this playbook, RevelX provides you with useful and actionable insights, a set of proven methods, frameworks, and tools you can deploy within your organization today.
Key take aways after the webinar:
- How to use the RevelX Innovation Strategy Playbook to define or refine your innovation strategy for your company
- What defines an innovation strategy and how can you align this with your business/corporate strategy?
- What are the innovation strategy best practices?
Hosts
Matthijs Rosman
Partner, RevelX
Vertrouwd en creatief adviseur. Specialist in groeiversnelling en innovatie. Twee decennia ervaring op het snijvlak van marketing, verkoop en service. Combineert analyse en creativiteit om verrassende combinaties te ontwikkelen. Van nieuwe digitale mogelijkheden tot manieren om commerciële resultaten te verbeteren.
Hartelijk naar anderen, scherp op details. Voortdurend op zoek naar groeimogelijkheden. Bekend met B2B en B2C, zowel voor startups als corporates. Wordt vaak uitgenodigd als spreker, dagvoorzitter of expert.
Blinkt uit in digitale strategie, omzetgroei, customer journeys, omnichannel marketing en het verbinden van startups met gevestigde organisaties.
Marc Douma
Partner, RevelX
Specialist in strategy development, innovation management and strategic alliances.
All-round perfectionist. Confronts stakeholders with razor-sharp analysis. Develops solutions that work and creates the necessary support. Is at home within complex stakeholder environments. Direct, committed and always with a sense of humor.
Previously, partner at Boer & Croon. Prior to that, Operations manager at Nuon and Senior Consultant at PwC. Holds a PhD on strategic alliances. Contributed to strategic programs at Ardagh, Vitens, Gasunie, Alliander, TNO, BDR Thermea and others.
Trusted advisor for executive boards and management teams during complex strategic transitions.