Hoe Amazon, Google en Belsimpel de klantreis perfectioneerden (en hoe je deze lessen kunt toepassen)
Some companies confuse the different phases of the customer journey, resulting in low conversions. Instead, you have to…
Raphael Nouwen (Triodos Bank): Dit is waarom beleggers 'Nee' zeggen!
"Onthoud dat 'nee' niet noodzakelijkerwijs een waardeoordeel over je initiatief is."
Partner Visie: René Jongen over Neuromarketing
"Het is fascinerend om te zien hoe sommige mensen al een intuïtieve vorm van neuromarketing uitvoeren."
Hoe je in 4 stappen een MVP bouwt
Building a minimal viable product is a great way to test your product in the market. To be successful, follow this…
Business Strategy: 4 Steps to Win the Innovation Battle
To innovate successfully, you will need a roadmap to success. Below are 4 winning steps to become a pioneer in your…
Eye-tracking van je website: 4 tools en 7 tips
Eye-tracking reveals the way users see your website. Once this neuromarketing method was too expensive for smaller…
Mislukkingstactieken: 6 verbazingwekkende trucs om uw conversiepercentage te verlagen
Read these amazing “fail hacks” that keep your conversion as small as possible. And learn what you should do……
Digital Growth Hacker Marketing: The Ultimate List of Amazing Case Studies
24 inspiring examples of growth-hacker marketing in the digital world - from Airbnb to Zappos.
Artificial Intelligence Is Not the Answer To All Marketing Challenges (and That’s OK)
The possibilities of artificial intelligence (AI) in the marketing field are not infinite. What are the bottlenecks?