Why an MVP Is Good for Business

You know the kind of business who does things the same way for 30 years? A minimum viable product is a great way to rattle their cage!

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10 Types of Innovation, 3 Horizons of Growth, and How To Use Them

Innovation models can help your innovation projects succeed. But how can you use these models correctly?

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How Value Proposition Design Makes You a Winner

Many teams struggle with defining a winning value proposition. The solution: step out of the building and find out what customers really want...

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How to Manage Your Current Innovation Portfolio

In many organizations, the biggest challenge is not defining new projects. The real challenge is setting clear priorities, choosing the right projects, and executing them…

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How Augmented Reality Improves the Shopping Experience

Augmented Reality is changing the way that brands communicate with potential customers. 4 fascinating case studies.

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How to Form and Manage an Innovation Team

Most organizations know that they have to form an innovation team, but they are a little uncertain about the practical side of things.

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Futurism: Everyone is a Tech Company Nowadays

The biggest bookstore in the world sells groceries. Financial institutions are building apps. It seems everyone is a tech company nowadays.

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3 Examples of Failed Commercial Performance (and What to Learn From Them)

The chain is no stronger than the weakest link. That's true if we are talking about commercial performance too. Following are the stories of three failed initiatives and advice on…

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