Matthijs Rosman

The ideation process feels sometimes as playtime for adults. But don’t forget to make the next step: doing something with all those great ideas!

“Fail fast, fail often” has been described as “the stupidest business concept of all time.” That cannot be further from the truth. But you have to know how to fail……

You know the kind of business who does things the same way for 30 years? A minimum viable product is a great way to rattle their cage!

Innovation models can help your innovation projects succeed. But how can you use these models correctly?

Many teams struggle with defining a winning value proposition. The solution: step out of the building and find out what customers really want...

In many organizations, the biggest challenge is not defining new projects. The real challenge is setting clear priorities, choosing the right projects, and executing them…

Augmented Reality is changing the way that brands communicate with potential customers. 4 fascinating case studies.

Most organizations know that they have to form an innovation team, but they are a little uncertain about the practical side of things.

The biggest bookstore in the world sells groceries. Financial institutions are building apps. It seems everyone is a tech company nowadays.

The chain is no stronger than the weakest link. That's true if we are talking about commercial performance too. Following are the stories of three failed initiatives and advice on…