3 Winning models for Innovation Brainstorms. Part 3: Innovation Ambition Matrix

This post is the final of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Innovation Ambition Matrix and provide you…


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3 Winning models for Innovation Brainstorms. Part 1: Ten Types of Innovation

This post is the first of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Ten Types of Innovation model and provide…


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First-Mover Disadvantage: 9 Reasons Why Being First to Market Doesn’t Pay Off

Strongly popularized during the last 25 years, the first-mover advantage is more of a myth today. We list 9 reasons for this - read them and you might agree.


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What Is a “Big Hairy Audacious Goal” (And Why Should You Know)?

Spoiler alert: a BHAG will inspire your staff.


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Ideation Process Was Awesome, But Don’t Let It Sit on the Shelf

The ideation process feels sometimes as playtime for adults. But don’t forget to make the next step: doing something with all those great ideas!


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“Fail Fast, Fail Often”: What It Really Means

“Fail fast, fail often” has been described as “the stupidest business concept of all time.” That cannot be further from the truth. But you have to know how to fail……


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Why an MVP Is Good for Business

You know the kind of business who does things the same way for 30 years? A minimum viable product is a great way to rattle their cage!


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10 Types of Innovation, 3 Horizons of Growth, and How To Use Them

Innovation models can help your innovation projects succeed. But how can you use these models correctly?


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How Value Proposition Design Makes You a Winner

Many teams struggle with defining a winning value proposition. The solution: step out of the building and find out what customers really want...


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