“RevelX has done a great job in crafting SPGPrints’ growth strategy. Working closely with our international management team, RevelX built a strong strategic narrative that speaks to all levels of the organization. This has been instrumental in bringing our strategy to life and materializing the business results.”

Garrett Forde
Chief Executive Officer at SPGPrints Group

The client

SPGPrints is a global leading company in the textile and graphics printing market. It provides total system solutions: from screens, lacquers, inks, and digital engraving to a broad range of rotary screen and digital printing systems. Their unique rotary screen-printing concept allowed SPGPrints to move beyond textile printing and offer solutions for labels, banknotes, COVID-19 testing strips, and much more. SPGPrints has an international network of competence centers and a distribution foothold in over 130 countries. With a total of more than 200 employees the company realized an annual sales of around € 200 million.

The challenge

Although SPGPrints is market leader in rotary textile printing its competitive position has weakened over the years and it lagged in the battle in digital printing machines. The board of directors realized that a long-term guide to realize growth was missing and needed a clear answer on ‘where to play’ and ‘how to win’ to stay in a market leading position.
Furthermore, SPGPrints had limited experience and power in designing and disciplined execution of strategic initiatives. As a result, (long-term) goals could not be (effectively) reached.