Welcome to the world of Growth Labs, where organizations harness the power of collaboration, crowd intelligence, experimentation and design to drive innovations forward.

What is a growth Lab and why should you have one?

Let us explain in more detail what we mean with a Growth Lab. In simple terms, a growth lab is:

  • A specific delivery model to realize your innovation initiatives.
  • An inspirational physical (or virtual) place in your organization, in which to collaborate, ideate, and get your hands dirty.
  • A place to explore, discover, validate, and build innovation opportunities for specific business needs and compelling use cases.
  • An opportunity to experiment with internal innovation teams and carefully selected external partners.
  • A strategic innovation hotbed that drives strategic growth initiatives, from cost reduction, new product development to enhancing user experience and business model transformation
  • A formal collaboration space governed by an explicit contract between the innovation team and the business and guided by a supportive Growth Board
  • A long-term, mandated commitment to innovation which safeguards sustainability and sufficiency of resources, including skilled staffing, adequate budget, and cutting-edge tools.

A Growth Lab is instrumental in the ideation and validation stages of your innovation process. It is a safe haven for innovators and allows innovations to be validated outside of the constraints of the business.

We already explained having a Growth Lab fast tracks your business’ growth. Here are the key considerations around creating a Growth Lab for your organization.

  • Create a dedicated and secure space for experimentation, free from the constraints of corporate rules, regulations, controls, and procedures.
  • Foster a distinct working environment that sets the Growth Lab apart from the rest of the organization, encouraging fresh perspectives and innovative thinking.
  • Cultivate a unique culture and mindset within the Growth Lab, promoting creativity, risk-taking, and a pioneering spirit

  • Embrace a multidisciplinary approach by assembling specialized teams within the Growth Lab, harnessing diverse expertise and perspectives for collaborative problem-solving.
  • Empower employees to develop their skills as corporate innovators, providing opportunities for growth and learning within the dynamic environment of the Growth Lab
  • Establish a powerful catalyst for driving change throughout your organization, utilizing the Growth Lab as a lever to introduce and implement transformative initiatives.

Download the Growth Lab Playbook

The Growth Lab is backed by the comprehensive innovation suite of our partner, Qmarkets.

Managing your innovation process as a core business process requires solid support with state-of-the-art systems. Qmarkets’ end-to-end innovation software fits the bill.

The Growth Lab Playbook

Create purpose-built environments which serve as catalysts for groundbreaking ideas.


KLM Technology Innovation

Setting up a new corporate technology innovation venturing organization called BlueLabs