multi-armed bandit test

Who Is Afraid of the Multi-armed Bandit?

The multi-armed bandit test is one of the primary methods…


growth hacks 2019

25 Growth Hacks You Can Use Today

Through these growth hacks, you will be able to make…


is growth hacking bullshit

Is Growth Hacking BS?

In defense of growth hacking.


growth hacking techniques

3 Growth Hacking Techniques That Work Like Magic

What are minimum viable products (MVPs), A/B testing and…


cognitive biases

7 Cognitive Biases and How to Use them in Marketing & Sales

Consumer behavior is shaped by the same cognitive biases…


influence consumer behavior

9 Psychological Tricks to Influence Consumer Behavior (and Grow Your Business)

As marketers and salespeople, you should take notice of…


north star metric definition

What is the North Star Metric and Why Does It Matter?

Sean Ellis defines the North Star Metric as "the single…


growth hacker tools

The Ultimate Toolkit for Growth Hackers

A compendium of growth hacking strategies, tricks, tools…


James Clear Atomic Habits

Atomic Habits: How to Get a Little Better Every Day

There is much that business leaders can learn from James…


what is growth hacking

What Is Growth Hacking? 3 Definitions

Why is it crucial to know the exact meaning of "growth…