First-Mover Disadvantage: 9 Reasons Why Being First to Market Doesn’t Pay Off

Strongly popularized during the last 25 years, the…


Why Lean Startup Doesn’t Always Work in Corporates as it Does in Startups

Over the last few years, Lean Startup has been gaining…


How to define your North Star and why does it matter?

In order to create something new for your (potential)…


How to disrupt a traditional industry in 5 steps

Traditional industries (typically conservative,…


Retention strategy: Keeping the right customers

Retaining customers is a top-line priority for any…


Who are my most valuable customers?

Legend has it Alfredo Pareto noticed something unusual in…


Why customer lifetime value analysis is now more important than ever

Over the course of the last weeks we, at RevelX, have…


Advertising in a recession: What to do?

As many firms try to deal with the impact of COVID-19,…


Making data driven predictions about the spread of COVID19

How will the COVID19 spread? How many people will be…


Predicting a hit: Intuition vs data science

Managers and entrepreneurs who predict successful…