Working with Buyer Persona’s is the first step towards a successful marketing strategy. When you combine the Buyer Profile with Buying Insights, you will have a clear guidance for the decisions you need to make to win their business.
By using the Persona Canvas you can create a profile that represents your ideal customer. This way you gain the ability to tailor your marketing efforts and connect with you target audience to meet their needs and solve their problems.
Before You start with the Persona Canvas
Before starting with the persona canvas you can do some preparations. There are a couple of things to consider first:
- Dive into your data to find out what kind of people are mostly engaging with your business or buying your product, this can give you insights who your buyer persona is.
- Ask your sales team to help fill out the canvas they can have valuable input.
- Don’t make it too complex, focus. So it’s recommended to not make more than 3 persona’s per business.
3 Advantages of using the Persona Canvas
1. Creating a buyer persona helps you focus your marketing channels.
2. You now can tailor you messaging towards your customer and also be sure to define the tone of voice you want to use in your communication.
3. It also helps the rest of your organization in understanding your customer, so you become more customer centric.