“RevelX has been of great help in developing a deeper understanding into our Hospital customers and had lead us to design a much more appealing and complete value proposition for this customer segment.”
Bas van den Berg
Manager Business Development
The client
CEVA Logistics is an Internationally operating logistics services provider. The company is among the world leading players in its field and generates more than 7 B USD in revenues. It is headquartered in Marseille (France) and has a large operation in The Netherlands. CEVA Logistics offers Ocean, Ground and Air logistics services as well as specialised project oriented logistics services.
The solution
RevelX conducted several workshops with the team to develop the teams value proposition and customer journey design thinking skills. We also interviewed a large number of hospital supply chain / logistics managers to gain clear understanding on their jobs to be done, pains and gains. We also collected best practices in advanced hospital logistics from several overseas CEVA operations. Based on gained insights the CEVA team and RevelX jointly designed an improved value proposition and customer journey.
The results
The main result of the project was a well- accepted list of innovative ideas to improve CEVA’s value proposition and customer journey for hospitals. CEVA Logistics’ business results in healthcare and in hospitals has developed at high pace.
