We supported Imbema in developing from product oriented technical trade to client centric solutions provider.


The Imbema Group is a group of technical trading companies which serve an extremely wide range of markets. Imbema supplies the industrial sector along with other sectors including the construction, offshore and maritime sector, utilities, and mobility sector. Almost all products are characterized by quality, safety, reliability and sustainability. Products come from Europe or North America.


With products supplied becoming more and more enabled to connect to the internet (“smart products”, Imbema faces the challenge of becoming redundant due to vertical integration in their value chain.

Opportunities rise for new business models, additional services and new ways of connecting with the client.

Challenge: develop a new Imbema business: Imbema Asset Solutions (IAS) to capture untapped growth potential