“RevelX has helped us in defining the Innovation Strategy and related Innovation Operating Model for execution. Their thorough and collaborative approach and the way they challenged our core innovation team has resulted in a carefully designed innovation strategy, which, thanks to the incorporation of their best practices, can be effectively executed.”

Maarten Appelo, Business Innovation Manager

The client

Louwman Group is a Dutch family-owned company founded in 1923 that operates in various sectors related to mobility and transportation. The company has a long history in the automotive industry and is one of the largest car distributors in Europe. Louwman Group represents several major car brands (Toyota, Lexus, Suzuki, BYD, etc.) and provides a range of services, including car sales, leasing, maintenance, and repair. In addition to its automotive activities, the company has diversified into other areas such as healthcare mobility, finance, and insurance. Louwman’s mission/vision can be summarized as “a passion for moving people and aspiring to be a leader in mobility”. The term “mobility” driven in part by their care-related activities, is defined more broadly and also focuses on quality of life.

The challenge

Innovation is an essential pillar for further realizing of this vision. To effectively shape innovation, there was a significant need to professionalize the innovation approach and competencies structurally and systematically, starting with the development of an innovation strategy.

Louwman faced several challenges in crafting an effective innovation strategy. Firstly, it was crucial to establish a clear connection between the innovation strategy and the overarching Group vision. Louwman needed to determine which innovations would be managed by their various subsidiaries and which would be handled centrally. The client also sought to empower the innovation team to exercise “friendly governance” while avoiding the pitfalls of an “ivory tower” approach. Additionally, the governance structure required precise definition to ensure smooth operation. Finally, the client needed a clear innovation process, accompanied by a portfolio management structure, to ensure that the innovation strategy could be effectively measured and assessed for success. These were the key challenges that had to be addressed to create a robust and efficient innovation framework.