How corporates can innovate like digital start-ups!
How corporates can innovate like digital startups!
co-presented by
59 MINS
PRESENTED IN ENGLISH
INNOVATION
Innovation is no longer the exclusive domain of digital start-ups. Although corporates often bear the burden of large and complex ERP and CRM systems, this no longer has to hinder their innovation speed and results.
RevelX and Software AG have uniquely teamed-up to support corporate companies in the creation of new opportunities for business model transformation and new value propositions that would otherwise not have been within reach. Our combined approach to innovation achieves tight integration of the business and technology strategies.
In this webinar, we will demonstrate how you can improve your innovation power and realize your (digital) innovation agenda by using state-of-the-art platforms (API-first and Hybrid Cloud platforms) and in doing so, without complex, costly and risky ERP and CRM migrations.
This webinar is a must for both Business and IT executives who want to learn more on how a well-connected actionable business and IT approach leads to better and faster innovations.
In this webinar, you will learn:
How Business and IT can reinforce each other and accelerate innovation
Best practices that will improve your innovation power
How a global life sciences company executes digital innovations while leveraging a complex ERP and CRM landscape
Resources:
Presenters
Matthijs RosmanPartner, RevelX
Trusted and creative advisor. Specialist in growth acceleration and innovation. Two decades of experience at the intersection of marketing, sales, and service. Combines analysis and creativity to develop surprising combinations. From new digital possibilities to ways to improve commercial results.
Cordial towards others, sharp on details. Continuously looking for growth opportunities. Familiar in B2B and B2C, both for startups and corporates. Frequently invited as a speaker, chairman, or expert.
Excels in digital strategy, top-line growth, customer journeys, omnichannel marketing and connecting startups with established organizations.
Wilfred HarbersCTO Benelux, Software AG
Wilfred has over 20 years of experience with hybrid data integration, API management, event processing, and analytics solutions. He works in digital innovation projects with clients such as KPN Things for IoT, Akzo Nobel, DSM, Ahold Delhaize and Colruyt.
His international work experience is cross-industry such as in telco, utilities, retail, process- and discrete manufacturing / industry 4.0, healthcare and public sectors.
Wilfred advises companies how they can shape their digital transformation in a flexible and future-proof way and implement it sustainably. With the right balance between openness, integration and interoperability, performance, security, and control.
Customer Analytics: your navigation system towards growth
Grow
Customer Analytics: your navigation system towards growth
56 MINS
PRESENTED IN DUTCH
Grow
Despite the fact that there is a lot of talk about data analytics, there still seems to be something strange going on; Business leaders and in particular sales and marketing leaders, regularly take decisions that are often not in line with what data science supports and predicts.
This mismatch of what data says, and what business does, leaves great opportunities unused. The value of customer analytics provides proven cost savings and is essential for future revenue and margin growth.
And there is more. Most companies have the data already available to take big steps quickly. And there is even often no need for large ICT infrastructure projects to achieve major insights quickly.
In this webinar we share a data-driven playbook for action aimed at answering the following questions:
- How to determine the lifetime value of individual customers
- How to use this information to design an effective retention campaign
- How to find prospects who resemble your most valuable customers.
Implementing a playbook provides insight and help marketers define and design campaigns with optimal effect.
In this webinar, you will learn:
Why business leaders need to act on what data say
The value of data analytics from a real-life case and using a real-life data set
How to start this journey to growth analytics
Resources:
Presenters
René JongenPartner, RevelX
Specialist in top line growth. More than 25 years of experience in marketing and sales, both B2B and B2C. Has supported over a Billion € in top line growth for his clients. Uses quantitative methods from his background as applied physicist and engineer. Builds on behavioral psychology and neuro-marketing insights.
Bob RietveldHead of Growth Analytics
Head of the growth analytics team, with a focus on predictive modeling and experimental design. Previously, co-founder and managing director of a social media analytics agency specialized in creating insights from digital consumer behavior.
Working on a Ph.D. which applies machine learning methods on multi-modal data. Trying to understand how brand and user-generated content impact consumer decision making. An advocate for using the scientific method to answer business questions and realize growth. Curious person focused on substance, not style.
Specialties: Growth Analytics, Customer Insights, Machine Learning, Data-Driven Experimentation