Who are my most valuable customers?
Legend has it Alfredo Pareto noticed something unusual in his garden, 20% of the pea pods were responsible for 80% of…
Why customer lifetime value analysis is now more important than ever
Over the course of the last weeks we, at RevelX, have been involved in helping a local hospital predict how much IC…
Advertising in a recession: What to do?
As many firms try to deal with the impact of COVID-19, one decision most marketing teams face is to decrease, maintain…
Making data driven predictions about the spread of COVID19
How will the COVID19 spread? How many people will be infected and how many fatalities will we face? Answering these…
The three stages of growth: Initiate – Create – Scale
When we took a closer look at the process of growth within organizations, we were struck by the analogy with the…
Leonardo da Vinci – the quintessential growth entrepreneur
Leonardo da Vinci blended intense observation skills with theory, experimentation and multidisciplinary use of…
The origins of DARE
Daniel Kahneman, the Nobel-Prize-winning psychologist and bestselling author of Thinking Fast and Slow, describes two…
Innovation is hard work!
If you look up the word ‘endurance’ in a dictionary, the definition reads: “the ability to withstand hardship and…
Innovation needs its fair share of realism – the flipside of creativity
The adventurer immerses himself in experiments while the realist looks for good, clean data to drive decision making.