Who are my most valuable customers?

Legend has it Alfredo Pareto noticed something unusual in his garden, 20% of the pea pods were responsible for 80% of…

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Why customer lifetime value analysis is now more important than ever

Over the course of the last weeks we, at RevelX, have been involved in helping a local hospital predict how much IC…

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Advertising in a recession: What to do?

As many firms try to deal with the impact of COVID-19, one decision most marketing teams face is to decrease, maintain…

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Making data driven predictions about the spread of COVID19

How will the COVID19 spread? How many people will be infected and how many fatalities will we face? Answering these…

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The three stages of growth: Initiate – Create – Scale

When we took a closer look at the process of growth within organizations, we were struck by the analogy with the…

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Leonardo da Vinci – the quintessential growth entrepreneur

Leonardo da Vinci blended intense observation skills with theory, experimentation and multidisciplinary use of…

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The origins of DARE

Daniel Kahneman, the Nobel-Prize-winning psychologist and bestselling author of Thinking Fast and Slow, describes two…

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Innovation is hard work!

If you look up the word ‘endurance’ in a dictionary, the definition reads: “the ability to withstand hardship and…

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Innovation needs its fair share of realism – the flipside of creativity

The adventurer immerses himself in experiments while the realist looks for good, clean data to drive decision making.

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