The RevelX Executive Lunch 2026:
Many industries have reached a tipping point. The product is no longer the differentiator, but has become interchangeable. Competition from China is no longer cheaper but also better and more innovative. Customers are asking for uptime and insights rather than just a machine. The added value delivered to customers shifts to what happens after the initial sale.
Connectivity, Data and AI are accelerating that shift. Installations and products that signal when maintenance is needed, service that predicts in advance instead of repairing afterwards, and insights customers are willing to pay for. What was long a promise is now within reach.
For executives, the question is no longer whether service, data and AI are strategic. The question is how to turn them into a scalable and profitable business model, and how their often still product-centered organisation can make that shift.
Keynote: Boon Edam, from product leader to service oriented enterprise
Royal Boon Edam International B.V. is a Dutch family-owned business and a global leader in premium entry solutions that include revolving doors, security doors, access control barriers and performance-based services. Boon Edam is the preferred partner of many airports, corporate headquarters, high profile public buildings and for the warehouses and datacenters of global tech companies.
During our executive lunch, Gijs Bakker, CTO of Boon Edam, will explain how Boon Edam is transforming their business model from a product manufacturer to a service oriented enterprise.
He covers the strategic choices behind their shift to selling on value, configurable solutions and delivering premium services, and the role data and AI play in it. He will also provide insight in the challenges this brings for the organisation and its culture.
A candid story from the boardroom, including the uncomfortable choices.
At the table with your peers:
After the keynote, the conversation continues at the table with an open exchange between executives facing the same strategic choices.
The conversations are led by the partners of RevelX, who have supported market leaders such as Huisman Equipment, Boon Edam, Remeha, Bilfinger, Unica and Vanderlande with developing their growth strategy.
What you take away from this lunch:
- A clear picture of how a Dutch market leader made the move to service and data
- Insight in where AI can add value to service oriented business models
- An opportunity to validate your own strategy with the experiences of your peers
- Valuable relationships with executives who deal with the same challenges
Who it’s for:
This lunch is senior executives of manufacturing companies and service providers who, like Boon Edam, want to explore new ways of delivering value beyond the product to stay relevant with their business. And in doing so, create sustainable and profitable growth.
If you recognize this challenge for your business, you belong at this table.
Seats are limited to 20. We confirm every registration personally.
Programme:
Foto: Skybox van Oranje, KNVB Campus Zeist © KNVB
Location:
KNVB Campus (Skybox van Oranje), Woudenbergseweg 56-58 | 3707 HX | Zeist. (After registering, you will receive all details about the venue and parking.)
Host and speaker
Matthijs Rosman
Partner, RevelX
Keynote speaker on disruption. Co-author of DARE. Start-up mentor and board room consultant on innovation.
Gijs Bakker
CTO, Boon Edam
Gijs is member of the Boon Edam Executive team and has more than 30 years of experience with innovation and development in their industry.