"Faal snel, faal vaak": Wat het echt betekent
“Fail fast, fail often” has been described as “the stupidest business concept of all time.” That cannot be further from…
Experimenteercultuur: Wat ik van de Beatles heb geleerd
De Beatles wisten dat creativiteit niet voldoende is om te innoveren. Je moet een cultuur van experimenteren organiseren.
What Is the Platform Economy (and Why You Should Care)?
"Digital matchmakers" such as Amazon, Airbnb, and Uber are transforming markets everywhere. What does the platform…
Waarom een MVP goed is voor bedrijven
You know the kind of business who does things the same way for 30 years? A minimum viable product is a great way to…
10 Types of Innovation, 3 Horizons of Growth, and How To Use Them
Innovation models can help your innovation projects succeed. But how can you use these models correctly?
How Value Proposition Design Makes You a Winner
Many teams struggle with defining a winning value proposition. The solution: step out of the building and find out what…
Be a Leader and Make Innovation Possible
One of the reasons IKEA is so successful is its great innovation culture and leadership. There is a lot you can learn…
What Is a Growth Mindset (And Why Should You Know About It)?
“Growth mindset” is a concept from the field of education coined by the American psychologist Doctor Carol Dweck. You…
Gamification: the New Secret Weapon in Marketing
There are some great gamification applications in education and health, but you can also gamify your marketing…