Accell North America and RevelX partnered to develop a new distribution growth strategy and acquire a minority stake in mobile bike shop Beeline Bikes.
Client
Accell North America (ANA) is the North American business entity of Accell Group NV. ANA is a leading manufacturer and reseller of bicycles for commuters, road racers, cross country, downhill mountain bikers and family/recreational riders. Part of its portfolio are well known international brands such as Raleigh and Diamondback.
Approach
ANA and RevelX engaged to assess a future proof distribution strategy for ANA. Part of the strategy consisted of developing a new distribution model for bike fulfilment. We led the due diligence for the acquisition of a stake in Beeline Bikes, Inc. A mobile bike shop franchise concept which rapidly expands across North America. In addition, we supported the development of an extensive commercial agreement between ANA and Beeline Bikes to accelerate the growth of both parties.
Results
ANA acquired a minority stake in Beeline Bikes, Inc. The deal financing deal was accompanied by a commercial agreement driving the growth of both organizations. The partnership was announced just before the 2016 Interbike Show in Las Vegas leading to a tremendous amount of PR. Together, ANA and Beeline are now rapidly expanding the franchise organization and integrating Beeline in the ANA omni-channel model.
