Royal IHC and RevelX partnered to develop and implement a sales acceleration program growing the order intake from € 100 to € 500 M in 1 year

Client

IHC Merwede is one of market leading shipbuilders in the dredging segment and developing its position in the offshore market.

Challenge

The company wanted to change its strategy by focusing on the offshore market as a second strategic PMC next to its strong position in dredging. Offshore sales however was underperforming, results stayed behind expectations and internal co-operation was sub-optimal.