“RevelX helped us tremendously in mobilizing the creative power of our R&D team in the first ideation round and deploying the scrutiny and business sense of our commercial team in prioritizing all generated new ideas. Their approach was very professional and pragmatic, fitting will with our business culture and needs.”

Robert Wantia, R&D Manager at Ubbink (Part of UCG)

The client

Ubbink Centrotherm Group is a leading global provider of innovative solutions for building installations and renewable energy systems. With a strong focus on sustainability and energy efficiency, Ubbink Centrotherm offers a wide range of products and services in areas such as ventilation, roofing, solar energy, and heat recovery. Their expertise lies in creating integrated systems that optimize indoor climate, reduce energy consumption, and contribute to a more sustainable future. Ubbink Centrotherm Group is dedicated to delivering high-quality solutions that meet the evolving needs of their customers worldwide.

The challenge

UCG has achieved remarkable growth; however, it also faces a range of challenges. In the near term, market uncertainty resulting from the Ukraine War and supply chain issues may impact the demand for Ubbink products. Looking ahead, the energy transition will significantly reduce the demand for gas-related products, which form a substantial part of Ubbink’s core business. To address these challenges, UCG is placing its focus on portfolio innovation. Three avenues are being explored: incremental product innovation, service innovation, and strategic portfolio innovation. UCG has sought the assistance of RevelX in generating ideas for strategic portfolio innovation.