Markets are moving too fast for traditional strategy cycles. Static 3–5 year plans struggle to keep up with AI, shifting customer behavior, and constant external change. Executive teams are under pressure to make long-term decisions. Static strategy documents no longer provide the clarity or confidence leaders need.
In this webinar, RevelX and Trendata introduce real-time, data-driven conversational strategy: a new way of developing and executing strategy by maintaining an ongoing dialogue with your strategic choices, continuously informed by market signals rather than fixed in a static document.
RevelX helps leadership teams translate strategy into action in uncertain and fast-changing environments. Trendata provides real-time market intelligence by analyzing early customer behavior across search, social, and AI-powered signals, where shifts in demand first emerge. By capturing these signals months before they appear in transactions, strategy stays informed while market conversations are still forming, not after decisions are already made.
You’ll learn how organizations can move from reacting to what already happened to anticipating what’s next, using live market signals as an integral part of strategic decision-making.
What you’ll take away:
- Why traditional strategy planning no longer fits today’s reality
- What data-driven conversational strategy looks like in practice
- How AI driven real-time market intelligence changes strategic decisions
- How leaders can anticipate market shifts instead of chasing them
Register for this webinar and discover how to turn strategy into an ongoing conversation powered by real market intelligence.
Target audiences: this webinar is designed for decisions makers responsible for growth
Speakers
Matthijs Rosman
Partner, RevelX
Trusted and creative advisor. Specialist in growth acceleration and innovation. Two decades of experience at the intersection of marketing, sales and service. Combines analysis and creativity to develop surprising combinations. From new digital possibilities to ways to improve commercial results.
Cordial towards others, sharp on details. Continuously looking for growth opportunities. Familiar in B2B and B2C, both for startups and corporates. Frequently invited as speaker, chairman or expert.
Excels in digital strategy, top line growth, customer journeys, omnichannel marketing and connecting startups with established organizations.
Giulia Rorink
Sales & Data Consultant, Trendata.io
Giulia Rorink is a Sales & Data Consultant at Trendata.io. She holds a Master’s degree in International Business Administration and has researched the use of external data in organizational decision-making. Combining her background in data and business, she helps organizations gain clearer market insights and make well-informed decisions. Giulia is passionate about turning insights into action and supporting companies in achieving sustainable growth.
Trendata is a Market Intelligence innovator based in The Netherlands. Trendata analyses online orientation behaviours across billions of digital signals every day, from search, social and Large Language Models. This enables organisations to anticipate demand up to 12 months ahead, with a proven forecasting accuracy of 85%.