The customer of tomorrow is already here

In order to create something new for your (potential) customers you need to have some idea who that customer is.


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What the @#$% is happening around us?

The title of this blog is somewhat presumptuous. Especially now the whole world is on fire. How much can we really see in the future.


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Check yourself: Do I know what I don’t know?

The world is changing at a fast pace. How can you brace yourself for uncertainty? The bad news of our time is that there is an alarming increase in the number of things we know…


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The three stages of growth: Initiate – Create – Scale

When we took a closer look at the process of growth within organizations, we were struck by the analogy with the evolutionary process in nature.


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Leonardo da Vinci – the quintessential growth entrepreneur

Leonardo da Vinci blended intense observation skills with theory, experimentation and multidisciplinary use of geometry, art, biology, anatomy, physics, mathematics, optics and…


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The origins of DARE

Daniel Kahneman, the Nobel-Prize-winning psychologist and bestselling author of Thinking Fast and Slow, describes two primary modes of thinking to process information and make…


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Innovation is hard work!

If you look up the word ‘endurance’ in a dictionary, the definition reads: “the ability to withstand hardship and adversity.”


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Innovation needs its fair share of realism – the flipside of creativity

The adventurer immerses himself in experiments while the realist looks for good, clean data to drive decision making.


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Adventurers, explorers and experiments

The objective of embarking on an adventure of dispruption is often to find empirical evidence for a thesis.


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Defiance, the first base for an innovative mindset

Innovation starts with having the courage to do something. To defy and challenge.


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