Growth hacking is a mindset. I am sure that you are equipped with the right attitude to make your business grow. You have to make sure the rest of your organization will not be left behind. Accomplish this in 4 steps.
I have said it before: growth hacking is primarily a mindset. It is not thinking in terms of long campaigns or of buying expensive advertisement spaces. It is the desire to constantly improve and discover where the opportunities for growth are. Your entire organization should be involved in order to accomplish real growth. Below, I will explain which culture your business should embrace in order to grow quickly.
1. Your Organizational Structure Should Be Horizontal
As RevelX partner Matthijs Rosman said in an interview, “Innovation can come from any part of the organization, from a call center employee to an engineer.”
Because of this fact, you need a less hierarchical workplace, one where everyone is allowed to speak out. This will fuel more diverse opinions that will reduce the risk of missing the boat.
Take, for example, the software company Adobe. Through their Kickbox Program, everyone in the organization can request a box that includes, among other things, a credit card in the amount of ten thousand dollars, which can be used to make new discoveries.
“Adobe has decentralized the innovation process and introduced the affordable loss principle: It does not mind losing ten thousand dollars if it means they learn something from it,” as Matthijs succinctly put it.
2. Embrace the Agile Methodology
Organizations are constantly seeking new and different ways to reinvent their product delivery. During the past several years, the development areas of organizations have begun to feel the benefits of working with an Agile Way of Thinking. In other words, they have created the processes, tools, and training required to be able to respond quickly to customer needs and to market changes, all while controlling costs and quality.
As part of its digital IT strategy, the Cisco Cloud and Software IT (CSIT) organization wanted to replace periodic major releases with continuous delivery of new features. To accomplish this, Agile development was adopted. The results were amazing: Cisco became more efficient and products were delivered on time.
3. Release Fast Through MVPs
Building a minimum viable product (MVP) is a great way to test your product in the market. An MVP is a product with just enough features to satisfy early customers, while also providing feedback for future product development. Gathering insights from an MVP is often less expensive than developing a product with more features.
At RevelX, MVPs are one of our favorite tools to help organizations grow. TVM verzekeringen is a case in point. This Dutch insurance company is specialized in the transportation industry, and found out that many independent truck drivers find it challenging to get all paperwork and requirements in place to start driving. As a result, we built a simple tool that truck drivers can use in order to check what paperwork they have to fill out, such as the insurance they need. As of now, this tool is being tested.
4. Become a Learning Organization
If you really want to grow, it is an absolute necessity to implement a process of analyzing, measuring, and learning to become a little better every day. On the one hand, this means you and your co-workers have to use testing and data to stay ahead of the competition.
On the other hand, learning has to do with educating oneself. There is a wide array of possibilities. An organization with a tight budget can ask an employee to follow some free online courses from Google. A business can finance an employee’s course at night school. A multinational corporation such as Cognizant even has its own academy.
Oh, and prepare yourself for some amazing news from RevelX about learning opportunities. Follow this blog or our social media, and we will keep you posted!
Noud van Alem
Digital Native, Strategy-focused and Growth-obsessed professional. Global marketing experience, sharp analytical insights and striving for growth in every action taken.
Related Posts
April 18, 2019
How to Design Winning Business Models in a Digital World
The five main take-aways to become a…
March 27, 2019
What Is a “Big Hairy Audacious Goal” (And Why Should You Know)?
Spoiler alert: a BHAG will inspire your…
March 13, 2019
7 Cognitive Biases and How to Use them in Marketing & Sales
Consumer behavior is shaped by the same…
March 4, 2019
9 Psychological Tricks to Influence Consumer Behavior (and Grow Your Business)
As marketers and salespeople, you…
March 1, 2019
How To Work As a Lean Startup in a Big(ger) Organization
The Lean Startup approach can give big…
February 27, 2019
4 Reasons Why Startups Are Great Investment Opportunities
The partnership between bigger, mature…
February 22, 2019
What I Learned From Amazon’s Jeff Bezos: How To Stay Customer-centric
Amazon is known as one of the most…
February 20, 2019
What is the North Star Metric and Why Does It Matter?
Sean Ellis defines the North Star…
February 15, 2019
7 Business Revenue Models That Will Inspire You
A smart revenue model is the core of…
February 13, 2019
Atomic Habits: How to Get a Little Better Every Day
There is much that business leaders can…
February 11, 2019
The Top 7 Podcasts That Help You Grow Your Business
There are many examples of podcasts…
February 6, 2019
What Is Reviewification, and Why Is It Changing Consumer Behavior?
Customer reviews are all around us and…
February 4, 2019
How 3 Businesses Thrived by Applying Lean Startup
Lean Startup really works. Meet these…
January 25, 2019
The Readability Rulebook: How to Write More Effective Copy
Your online copy's readability is…
January 23, 2019
If You Want To Boost Organizational Growth—Do This!
If you want your organization to grow,…
December 24, 2018
You Want to Create a Partnership or Joint Venture? Read This Checklist First!
For a big corporation, a partnership…
December 17, 2018
Want to Optimize the Customer Journey? Try These Tools!
The concept of the "customer journey"…
December 12, 2018
So You Want to Buy a Startup? Don’t %$@#! it Up!
When acquiring a startup business,…
December 10, 2018
How I Used a Go-To-Market Plan to Innovate Home Decoration
This is an inspiring example of a…
November 27, 2018
How To Build a Growth Roadmap; a Step-by-step Approach
At RevelX, we believe in the advantages…
November 19, 2018
How Your Business Benefits From a Growth Roadmap
A growth roadmap is a document in which…
November 15, 2018
How To Accelerate Your Performance Management
Performance management can be described…
November 13, 2018
4 Growth Mindset Examples That You Can Use in Your Job Tomorrow
People who believe their success is…
October 22, 2018
8 Inspiring Examples of a Minimum Viable Product
How Amazon, Google and BDRThermea used…
October 9, 2018
Why Multi-disciplinary Growth Teams are a Necessity for Business
Best-in-class innovators recognize the…
October 8, 2018
Ideation Process Was Awesome, But Don’t Let It Sit on the Shelf
The ideation process feels sometimes as…
October 1, 2018
Why You Need a Go-To-Market Plan (and How to Create It)
Just launching a product can result in…
September 26, 2018
Experimentation Culture: What I Learned from the Beatles
The Beatles knew that creativity is not…
September 25, 2018
What Is the Platform Economy (and Why You Should Care)?
"Digital matchmakers" such as Amazon,…
September 10, 2018
10 Types of Innovation, 3 Horizons of Growth, and How To Use Them
Innovation models can help your…
September 5, 2018
How Value Proposition Design Makes You a Winner
Many teams struggle with defining a…
August 29, 2018
What Is a Growth Mindset (And Why Should You Know About It)?
“Growth mindset” is a concept from the…
August 3, 2018
Jeroen van der Vlugt on Why Sports Innovation Is Important
"Sports innovation never stops, that is…
July 30, 2018
How Augmented Reality Improves the Shopping Experience
Augmented Reality is changing the way…
July 25, 2018
So You Want to Innovate? Here are 8 Drivers for Success!
What makes the difference between…
July 23, 2018
Before You Start Growth Hacking…Fix the Plumbing!
Before you start growth hacking, there…
July 17, 2018
3 Ways External Data Can Help Grow Your Business
We’ve all heard that we should be using…
July 10, 2018
How “Minority Report” Predicted the Internet of Everything
Today, individuals, devices, and…
July 6, 2018
4 Reasons Why Algorithms Are Crucial To Today’s Businesses
Search engines, social media and…
July 2, 2018
Accelerator versus Incubator: 5 Differences that Will Impact Which Model You Should Choose
Accelerator and Incubator programs both…
June 29, 2018
7 Tools that Offer Direct Scheduling to Instagram
For years, scheduling Instagram posts…
June 22, 2018
How to Deal with the Industrial Internet of Things (and Why You Should)
The adoption of IoT in industry is just…
June 20, 2018
3 Industries that Will be Disrupted by Blockchain Technology
Cryptocurrency and blockchain…
June 13, 2018
Vanity Metrics vs. Actionable Metrics: Measure What Matters
Measuring and analyzing data is one of…
June 7, 2018
Inside-out or Outside-in? 4 Reasons Why Your Business Has to Change
In the old days, a business model was…
June 1, 2018
How Amazon, Google, and Belsimpel Perfected the Customer Journey (And How To Apply These Lessons)
Some companies confuse the different…
May 30, 2018
Raphael Nouwen (Triodos Bank): This is Why Investors Say ‘No’!
"Remember, 'no' is not necessarily a…
May 16, 2018
Business Strategy: 4 Steps to Win the Innovation Battle
To innovate successfully, you will need…
May 9, 2018
Fail Hacks: 6 Amazing Tricks to Kill Your Conversion Rates
Read these amazing “fail hacks” that…
May 7, 2018
Digital Growth Hacker Marketing: The Ultimate List of Amazing Case Studies
24 inspiring examples of growth-hacker…
April 30, 2018
Artificial Intelligence Is Not the Answer To All Marketing Challenges (and That’s OK)
The possibilities of artificial…
April 24, 2018
4 Amazing Tips to Optimize Your Landing Page and Generate More Leads
To generate a maximum number of leads,…
April 17, 2018
4 Trends That Shape the World of Digital Marketing (and how to apply them)
To keep ahead of your competition, you…
April 13, 2018
Checklist: 3 things to cover privacy issues when using website conversion pixels
Setting up conversion pixels are useful…
April 11, 2018
Digital Ballgame: Why A/B Testing All Day Long Works!
The more you test, the better you will…
April 9, 2018
5 Reasons Why You Need Content to Enhance the Customer Experience
Excellent content is a must for every…
April 6, 2018
Innovation is the Key to Keep Healthcare Accessible for Everyone
Saturday, World Health Day is…
April 4, 2018
The Internet of Things is Everywhere – When Do You Step In?
Many businesses still don't take…
March 26, 2018
Futurism Is No Longer a Trend; It’s a Necessity
Due to continually changing markets, it…
March 21, 2018
Transportation in 2049: Even More Awesome then in Blade Runner
Did you like the new Blade Runner…
March 20, 2018
3 Examples of Failed Commercial Performance (and What to Learn From Them)
The chain is no stronger than the…
March 19, 2018
Learn from the Best: 5 Habits that Grow Your Business (Part 2)
In the first installment of this…
March 16, 2018
Learn from the Best: 5 Habits that Grow Your Business (Part 1)
Successful individuals and companies…
March 15, 2018
Futurism: 5 Must-read Blogposts on Cryptocurrencies and Blockchain
We have curated the best blogposts…
March 14, 2018
Low-hanging Fruit: 9 Growth Hacks You can use TODAY
For real growth, a long-term strategy…
March 13, 2018
Why Big Corporations Should Partner with Digital Startups
What do the CIA, Microsoft, and…
March 12, 2018
What I Have Learned From YouTube: How to become more customer centric
YouTube is one of the biggest successes…
March 9, 2018
Futurism: 4 Trends that are Disrupting the Manufacturing Industry
The Fourth Industrial Revolution is…
March 8, 2018
Quantum Computing: The Disruption that will Disrupt Other Disruptions
The supercomputer is coming! This…
March 6, 2018
Why Innovation is Crucial to Your Future Success
You don’t want the competition to take…
March 5, 2018
Partner Vision: Eric de Groot on Customer-centricity
“If I have a couple of CEOs in the…
February 19, 2018
3 Reasons Why Consumer Behavior is Changing (and What to Do About It)
This is not the time to wait patiently…
September 11, 2017
Growth and Onboarding: the 3 best tips for successful user onboarding
10 common misconceptions on writing…
May 9, 2017
First-Mover Disadvantage: 9 Reasons Why Being First to Market Doesn’t Pay Off
Strongly popularized during the last 25…
April 11, 2017
Why Lean Startup Doesn’t Always Work in Corporates as it Does in Startups
Over the last few years, Lean Startup…
March 16, 2017
3 Winning models for Innovation Brainstorms. Part 3: Innovation Ambition Matrix
This post is the final of three that…
February 22, 2017
3 Winning models for Innovation Brainstorms. Part 2: Four Lenses of Innovation
This post is the second of three that…
February 2, 2017
3 Ways to Innovate Consistently – Without Spending a Fortune on R&D
Each industry has numerous…
January 30, 2017
Steal like Apple: 4 Perspectives on Innovation via Idea Theft
How did Apple manage to continue…
January 19, 2017
3 Winning models for Innovation Brainstorms. Part 1: Ten Types of Innovation
This post is the first of three that…
January 6, 2017
How to grow your business without the ‘Big’ in front of ‘Data’
Big Data to improve commercial…
December 12, 2016
10 Perspectives on Building a Culture of Innovation
The business case for stimulating…
December 8, 2016
How NASA is Getting Their Ass Kicked by SpaceX
For years NASA was the backbone of and,…
October 20, 2016
7 Neuromarketing Basics to ‘Hook’ New Customers
In the past, neuromarketing was limited…
September 26, 2016
10 irrational tips for writing winning proposals
10 common misconceptions on writing…