Growth Insights.

Ideas, inspiration and news

The 3 elements for a successful Digital Growth Strategy

by Kauan von Novack • 5 July 2017

  Developing a successful Digital Strategy is a massive process in which a structured approach walks together with agile developments and constant experimentation. The question remains: how to balance these two contrasting yet needed elements? Here are three essential elements to develop a results-oriented strategy. 1) Growth framework The first essential step for a successful […]

First-Mover Disadvantage: 9 Reasons Why Being First to Market Doesn’t Pay Off

by Björn Brekel • 13 April 2017

Strongly popularized during the last 25 years, the first-mover advantage is more of a myth today. We list 9 reasons for this – read them and you might agree.

Why Lean Startup Doesn’t Always Work in Corporates as it Does in Startups

by Björn Brekel • 10 March 2017

Over the last few years, Lean Startup has been gaining strong momentum in large corporates. Applying Lean Startup in a corporate setting is very different to a startup for two principle reasons; process and culture.