How to disrupt a traditional industry in 5 steps
Traditional industries (typically conservative, high-entry barriers, digitally underdeveloped, asset heavy) are the…
The customer of tomorrow is already here
In order to create something new for your (potential) customers you need to have some idea who that customer is.
What the @#$% is happening around us?
The title of this blog is somewhat presumptuous. Especially now the whole world is on fire. How much can we really see…
Check yourself: Do I know what I don’t know?
The world is changing at a fast pace. How can you brace yourself for uncertainty? The bad news of our time is that…
Retention strategy: Keeping the right customers
Retaining customers is a top-line priority for any marketer. Increasingly companies are proactively* implementing…
Who are my most valuable customers?
Legend has it Alfredo Pareto noticed something unusual in his garden, 20% of the pea pods were responsible for 80% of…
Why customer lifetime value analysis is now more important than ever
Over the course of the last weeks we, at RevelX, have been involved in helping a local hospital predict how much IC…
Advertising in a recession: What to do?
As many firms try to deal with the impact of COVID-19, one decision most marketing teams face is to decrease, maintain…
Making data driven predictions about the spread of COVID19
How will the COVID19 spread? How many people will be infected and how many fatalities will we face? Answering these…
The three stages of growth: Initiate – Create – Scale
When we took a closer look at the process of growth within organizations, we were struck by the analogy with the…
Leonardo da Vinci – the quintessential growth entrepreneur
Leonardo da Vinci blended intense observation skills with theory, experimentation and multidisciplinary use of…
The origins of DARE
Daniel Kahneman, the Nobel-Prize-winning psychologist and bestselling author of Thinking Fast and Slow, describes two…
Innovation is hard work!
If you look up the word ‘endurance’ in a dictionary, the definition reads: “the ability to withstand hardship and…
Innovation needs its fair share of realism – the flipside of creativity
The adventurer immerses himself in experiments while the realist looks for good, clean data to drive decision making.
Adventurers, explorers and experiments
The objective of embarking on an adventure of dispruption is often to find empirical evidence for a thesis.