First-Mover Disadvantage: 9 Reasons Why Being First to Market Doesn’t Pay Off
Strongly popularized during the last 25 years, the first-mover advantage is more of a myth today. We list 9 reasons for…
Why Lean Startup Doesn’t Always Work in Corporates as it Does in Startups
Over the last few years, Lean Startup has been gaining strong momentum in large corporates. Applying Lean Startup in a…
How to define your North Star and why does it matter?
A BHAG is meant to be inspiring and provide direction. In recent years BHAG’s have gotten new names such as North……
How to disrupt a traditional industry in 5 steps
Traditional industries (typically conservative, high-entry barriers, digitally underdeveloped, asset heavy) are the…
The customer of tomorrow is already here
In order to create something new for your (potential) customers you need to have some idea who that customer is.
What the @#$% is happening around us?
The title of this blog is somewhat presumptuous. Especially now the whole world is on fire. How much can we really see…
Check yourself: Do I know what I don’t know?
The world is changing at a fast pace. How can you brace yourself for uncertainty? The bad news of our time is that…
Retention strategy: Keeping the right customers
Retaining customers is a top-line priority for any marketer. Increasingly companies are proactively* implementing…