Trendiy and RevelX partnered to develop and implement a new value proposition as a response to price pressure in the market.

Client

Trendiy designs, manufactures and sells window decoration products to end users via the larger DIY retail chains. The company has a market leading position in various European countries.

Challenge

The company was facing severe price pressure from its key clients, the DIY retailers. Branding, product features and designs had had insufficient appealing effect on their buyers, who kept increasing the price pressure.