Retention strategy: Keeping the right customers

Retaining customers is a top-line priority for any marketer. Increasingly companies are proactively* implementing strategies aimed at persuading customers to stay.


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Who are my most valuable customers?

Legend has it Alfredo Pareto noticed something unusual in his garden, 20% of the pea pods were responsible for 80% of the peas. A Eureka moment which sparked the Pareto’s research…


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Why customer lifetime value analysis is now more important than ever

Over the course of the last weeks we, at RevelX, have been involved in helping a local hospital predict how much IC capacity is required at what point in time.


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Advertising in a recession: What to do?

As many firms try to deal with the impact of COVID-19, one decision most marketing teams face is to decrease, maintain or increase their advertising budget.


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Making data driven predictions about the spread of COVID19

How will the COVID19 spread? How many people will be infected and how many fatalities will we face? Answering these questions requires making predictions about the future state of…


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Predicting a hit: Intuition vs data science

Managers and entrepreneurs who predict successful innovations correctly, are believed to have better intuitive judgement. But is this really the case?


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