Experimentation Culture: What I Learned from the Beatles
The Beatles knew that creativity is not sufficient to innovate. You have to organize a culture of experimentation.
What Is the Platform Economy (and Why You Should Care)?
"Digital matchmakers" such as Amazon, Airbnb, and Uber are transforming markets everywhere. What does the platform…
Why an MVP Is Good for Business
You know the kind of business who does things the same way for 30 years? A minimum viable product is a great way to…
10 Types of Innovation, 3 Horizons of Growth, and How To Use Them
Innovation models can help your innovation projects succeed. But how can you use these models correctly?
How Value Proposition Design Makes You a Winner
Many teams struggle with defining a winning value proposition. The solution: step out of the building and find out what…
Be a Leader and Make Innovation Possible
One of the reasons IKEA is so successful is its great innovation culture and leadership. There is a lot you can learn…
What Is a Growth Mindset (And Why Should You Know About It)?
“Growth mindset” is a concept from the field of education coined by the American psychologist Doctor Carol Dweck. You…
Gamification: the New Secret Weapon in Marketing
There are some great gamification applications in education and health, but you can also gamify your marketing…
How to Manage Your Current Innovation Portfolio
In many organizations, the biggest challenge is not defining new projects. The real challenge is setting clear…
MVP Toolkit: 5 Steps to Build Your Own MVP
Minimum viable products are an amazing way to accomplish growth. Here are 5 steps to build your own MVP.
How to Score Like a Sport Innovator
There is a lot to learn from the world of sports. Athletes like to try new things and find out if they are successful…
How Google Helps You Optimize the Customer Journey
The customer journey is a way to describe all your touchpoints with your customers. After mapping these interactions,…
Jeroen van der Vlugt on Why Sports Innovation Is Important
"Sports innovation never stops, that is the beauty of it."
WTF is Growth Hacking – Webinar Q&A
WTF is Growth Hacking? Q&A captured from the webinar "How to get started with Growth Hacking in 5 Simple Steps”
The Growth Hack Mindset: 4 Basic Steps
If you begin with growth hacking, you will need the support of your co-workers. 4 steps to adopt a growth mindset in…