Growth Insights.

Ideas, inspiration and news

First-Mover Disadvantage: 9 Reasons Why Being First to Market Doesn’t Pay Off

by Björn Brekel • April 13, 2017

Strongly popularized during the last 25 years, the first-mover advantage is more of a myth today. We list 9 reasons for this – read them and you might agree.


Why Lean Startup Doesn’t Always Work in Corporates as it Does in Startups

by Björn Brekel • March 10, 2017

Over the last few years, Lean Startup has been gaining strong momentum in large corporates. Applying Lean Startup in a corporate setting is very different to a startup for two principle reasons; process and culture.


3 Winning models for Innovation Brainstorms. Part 3: Innovation Ambition Matrix

by Wiebren Reitsema • February 26, 2017

This post is the final of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Innovation Ambition Matrix and provide you with hands-on tips on how to use it effectively within your own business.