What I Learned From Amazon’s Jeff Bezos: How To Stay Customer-centric

Amazon is known as one of the most customer-centric…


What Is Uberization? (And How To Survive It)

New, lean, market players do business differently. In…


What Is Reviewification, and Why Is It Changing Consumer Behavior?

Customer reviews are all around us and therefore have a…


How to Really Understand the Customer Journey

To understand your customer, you have to know their…


Inside-out or Outside-in? 4 Reasons Why Your Business Has to Change

In the old days, a business model was based on the…


5 Reasons Why You Need Content to Enhance the Customer Experience

Excellent content is a must for every modern business. 5…


Partner Vision: Eric de Groot on Customer-centricity

“If I have a couple of CEOs in the room, I always do a…


3 Reasons Why Consumer Behavior is Changing (and What to Do About It)

This is not the time to wait patiently to be challenged…


It’s the Experience #$^#$&

What can you do when your competition is killing you, and…