Ideation Process Was Awesome, But Don’t Let It Sit on the Shelf
The ideation process feels sometimes as playtime for adults. But don’t forget to make the next step: doing something…
Why You Need a Go-To-Market Plan (and How to Create It)
Just launching a product can result in a big success, but that is something that you will not know at the outset. That…
“Fail Fast, Fail Often”: What It Really Means
“Fail fast, fail often” has been described as “the stupidest business concept of all time.” That cannot be further from…
Experimentation Culture: What I Learned from the Beatles
The Beatles knew that creativity is not sufficient to innovate. You have to organize a culture of experimentation.
What Is the Platform Economy (and Why You Should Care)?
"Digital matchmakers" such as Amazon, Airbnb, and Uber are transforming markets everywhere. What does the platform…
Why an MVP Is Good for Business
You know the kind of business who does things the same way for 30 years? A minimum viable product is a great way to…
10 Types of Innovation, 3 Horizons of Growth, and How To Use Them
Innovation models can help your innovation projects succeed. But how can you use these models correctly?
How Value Proposition Design Makes You a Winner
Many teams struggle with defining a winning value proposition. The solution: step out of the building and find out what…
Be a Leader and Make Innovation Possible
One of the reasons IKEA is so successful is its great innovation culture and leadership. There is a lot you can learn…