How to define your North Star and why does it matter?

A BHAG is meant to be inspiring and provide direction. In recent…

How to disrupt a traditional industry in 5 steps

Traditional industries (typically conservative, high-entry barriers,…

The customer of tomorrow is already here

The customer of tomorrow is already here

In order to create something new for your (potential) customers you…

What the @#$% is happening around us?

The title of this blog is somewhat presumptuous. Especially now the…

accelerating change

Check yourself: Do I know what I don’t know?

The world is changing at a fast pace. How can you brace yourself for…

retention strategy - keepoing the right customers

Retention strategy: Keeping the right customers

Retaining customers is a top-line priority for any marketer.…

CLV-who-are-my-most-valuable-customers

Who are my most valuable customers?

Legend has it Alfredo Pareto noticed something unusual in his garden,…

business people handshake

Why customer lifetime value analysis is now more important than ever

Over the course of the last weeks we, at RevelX, have been involved…