Your Innovation Strategy Should Be a Mindset

In order to arrive at a proper innovation strategy, you have to meet a couple of requirements, but the most important thing is to have the right mindset.


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An Innovation Journey as the Key to Success

The Innovation Journey is RevelX's unique approach to innovation. It really works, as two inspiring case studies can testify.


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25 Must-have Growth Hacking Tools for Marketers

This article comprises a virtual toolbox. Your results will improve almost instantaneously.


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Why Multi-disciplinary Growth Teams are a Necessity for Business

Best-in-class innovators recognize the power of multidisciplinary growth teams. Even the legacy companies embrace them.


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Ideation Process Was Awesome, But Don’t Let It Sit on the Shelf

The ideation process feels sometimes as playtime for adults. But don’t forget to make the next step: doing something with all those great ideas!


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Canvas Toolkits that You Can Use Today

RevelX uses canvasses that are specifically tailored to companies that want to grow. You can download them here.


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Why You Need a Go-To-Market Plan (and How to Create It)

Just launching a product can result in a big success, but that is something that you will not know at the outset. That is why you need a go-to-market plan.


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“Fail Fast, Fail Often”: What It Really Means

“Fail fast, fail often” has been described as “the stupidest business concept of all time.” That cannot be further from the truth. But you have to know how to fail properly.


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Experimentation Culture: What I Learned from the Beatles

The Beatles knew that creativity is not sufficient to innovate. You have to organize a culture of experimentation.


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What Is the Platform Economy (and Why You Should Care)?

"Digital matchmakers" such as Amazon, Airbnb, and Uber are transforming markets everywhere. What does the platform economy mean for your business?


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Why an MVP Is Good for Business

You know the kind of business who does things the same way for 30 years? A minimum viable product is a great way to rattle their cage!


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10 Types of Innovation, 3 Horizons of Growth, and How To Use Them

Innovation models can help your innovation projects succeed. But how can you use these models correctly?


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How Value Proposition Design Makes You a Winner

Many teams struggle with defining a winning value proposition. The solution: step out of the building and find out what customers really want...


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Be a Leader and Make Innovation Possible

One of the reasons IKEA is so successful is its great innovation culture and leadership. There is a lot you can learn from this multinational furniture retailer.


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What Is a Growth Mindset (And Why Should You Know About It)?

“Growth mindset” is a concept from the field of education coined by the American psychologist Doctor Carol Dweck. You can, however, use this method in your professional life, too!


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Gamification: the New Secret Weapon in Marketing

There are some great gamification applications in education and health, but you can also gamify your marketing campaigns.


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How to Manage Your Current Innovation Portfolio

In many organizations, the biggest challenge is not defining new projects. The real challenge is setting clear priorities, choosing the right projects, and executing them successfully.


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MVP Toolkit: 5 Steps to Build Your Own MVP

Minimum viable products are an amazing way to accomplish growth. Here are 5 steps to build your own MVP.


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How to Score Like a Sport Innovator

There is a lot to learn from the world of sports. Athletes like to try new things and find out if they are successful or not. 3 case studies that will inspire you.


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How Google Helps You Optimize the Customer Journey

The customer journey is a way to describe all your touchpoints with your customers. After mapping these interactions, it is crucial to optimize them.


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Jeroen van der Vlugt on Why Sports Innovation Is Important

"Sports innovation never stops, that is the beauty of it."


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WTF is Growth Hacking – Webinar Q&A

WTF is Growth Hacking? Q&A captured from the webinar "How to get started with Growth Hacking in 5 Simple Steps”


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The Growth Hack Mindset: 4 Basic Steps

If you begin with growth hacking, you will need the support of your co-workers. 4 steps to adopt a growth mindset in your organization.


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How Augmented Reality Improves the Shopping Experience

Augmented Reality is changing the way that brands communicate with potential customers. 4 fascinating case studies.


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So You Want to Innovate? Here are 8 Drivers for Success!

What makes the difference between disruptors and the ones being disrupted? The performance in 8 key areas that characterize best-in-class innovators!


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Before You Start Growth Hacking…Fix the Plumbing!

Before you start growth hacking, there are a number of basic requirements that your business website has to meet.


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How to Form and Manage an Innovation Team

Most organizations know that they have to form an innovation team, but they are a little uncertain about the practical side of things.


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3 Ways External Data Can Help Grow Your Business

We’ve all heard that we should be using data to optimise our strategies. But what kind of data? It’s easier to look inward, but internal data can create a filter bubble if you forget to look outside.


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How to Set Up a Content Creation Machine

Content marketing works. But great copy and video are not enough. Your organization has to embrace a culture of content.


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3 Ways that will Change the Way We Pay

The latest developments in payment convenience and security promise a bright future. Where do you step in?


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How “Minority Report” Predicted the Internet of Everything

Today, individuals, devices, and systems are increasingly connected through the internet. What happens if this so-called "Internet of Everything" further expands? Let's look into the crystal ball.


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4 Reasons Why Algorithms Are Crucial To Today’s Businesses

Search engines, social media and product development: it’s all about algorithms.


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Partner Vision: Marc Douma on Innovation

"This is why I love my job so much: Challenging the status quo and finding ways to become more innovative."


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Accelerator versus Incubator: 5 Differences that Will Impact Which Model You Should Choose

Accelerator and Incubator programs both help to grow startups and scale-ups. What is the difference exactly, and what can these programs mean for your organization?


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7 Tools that Offer Direct Scheduling to Instagram

For years, scheduling Instagram posts was not possible. Fortunately, Instagram has updated its API, so now you can use the photo-sharing service to its fullest. A review of 7 scheduling posts.


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Why Sensors Will Change the Marketing Profession

Marketers should take a look into sensors. These 3 use cases will inspire you.


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How to Successfully Digital Transform Your Organization

5 essentials to consider for corporations that need to change their company into a lean and mean, digital, and innovative fighting machine. Make way for change!


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How to Deal with the Industrial Internet of Things (and Why You Should)

The adoption of IoT in industry is just at its beginning stage. 3 inspiring case studies, and what you can learn from them.


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3 Industries that Will be Disrupted by Blockchain Technology

Cryptocurrency and blockchain technology are trends that have the potential to disrupt the financial world, but there are other industries that will be affected too.


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What Your Digital A-Team Should Look Like

There is much to learn from the popular 1980s television show, and not just about mercenary activities. You win in business by choosing a team that combines the right skills to achieve your goals.


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Vanity Metrics vs. Actionable Metrics: Measure What Matters

Measuring and analyzing data is one of the principles of growth hacking. But look before you leap; you have to measure the metrics that matter.


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How to Really Understand the Customer Journey

To understand your customer, you have to know their customer journey. 4 reasons why a customer journey map is your way to success.


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Inside-out or Outside-in? 4 Reasons Why Your Business Has to Change

In the old days, a business model was based on the organization's own objectives. This way of thinking is untenable in today's market. In this day and age, it's all about the outside world.


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Partner Vision: Matthijs Rosman on Disruption

“You don’t have to have the most advanced technology or the best prices, as long as you better understand what the customer needs.”


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How Amazon, Google, and Belsimpel Perfected the Customer Journey (And How To Apply These Lessons)

Some companies confuse the different phases of the customer journey, resulting in low conversions. Instead, you have to use a matching mode of communication in each step of the customer journey. Learn from Amazon, Google,…


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Raphael Nouwen (Triodos Bank): This is Why Investors Say ‘No’!

"Remember, 'no' is not necessarily a value judgment of your initiative."


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Partner Vision: René Jongen on Neuromarketing

"It is fascinating to see how some people already perform an intuitive form of neuromarketing."


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How to Build an MVP in 4 Steps

Building a minimal viable product is a great way to test your product in the market. To be successful, follow this roadmap.


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Business Strategy: 4 Steps to Win the Innovation Battle

To innovate successfully, you will need a roadmap to success. Below are 4 winning steps to become a pioneer in your industry.


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Eye-tracking Your Website: 4 Tools and 7 Tips

Eye-tracking reveals the way users see your website. Once this neuromarketing method was too expensive for smaller businesses. Those days are over now.


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Fail Hacks: 6 Amazing Tricks to Kill Your Conversion Rates

Read these amazing “fail hacks” that keep your conversion as small as possible. And learn what you should do instead!


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Digital Growth Hacker Marketing: The Ultimate List of Amazing Case Studies

24 inspiring examples of growth-hacker marketing in the digital world - from Airbnb to Zappos.


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Artificial Intelligence Is Not the Answer To All Marketing Challenges (and That’s OK)

The possibilities of artificial intelligence (AI) in the marketing field are not infinite. What are the bottlenecks?


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Predict! And Grow Your Business! (5 Inspiring Cases)

Predictive analytics uses data, predictive models, mathematical algorithms and machine learning to discover patterns. That opens up great opportunities for business. We present 5 inspiring cases.


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4 Amazing Tips to Optimize Your Landing Page and Generate More Leads

To generate a maximum number of leads, you have to optimize every aspect of your landing page. A step-by-step plan to win the landing-page game.


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Partner Vision: Noud van Alem on Growth Hacking

"In San Francisco, we have discovered what I call the ‘Wizard of Oz’ method."


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4 Trends That Shape the World of Digital Marketing (and how to apply them)

To keep ahead of your competition, you need knowledge of cutting-edge marketing techniques. These are the 4 hottest trends, and how to use them.


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Checklist: 3 things to cover privacy issues when using website conversion pixels

Setting up conversion pixels are useful to track your customers behavior. But have you thought about everything? Here are 3 things we urge you to do to cover privacy issues when using website conversion pixels.


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How to Get Started With Growth Hacking in 1 Day

Growth hacking is about small iterations that will add up to big growth. 5 simple tasks you should do right now.


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Digital Ballgame: Why A/B Testing All Day Long Works!

The more you test, the better you will understand your customers' wishes. A/B test in every step of your work process and the results will be awesome!


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5 Reasons Why You Need Content to Enhance the Customer Experience

Excellent content is a must for every modern business. 5 reasons why you should start playing the content marketing game today.


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Innovation is the Key to Keep Healthcare Accessible for Everyone

Saturday, World Health Day is celebrated all over the world. That is a good opportunity to take a look at innovations that have an impact on the future of healthcare.


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The Internet of Things is Everywhere – When Do You Step In?

Many businesses still don't take advantage of the many possibilities the Internet of Things can bring. 3 IoT case studies, and what you can learn from them.


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3 Reasons Why the Face of Art is Changing

Business and science are not the only areas where innovators are excelling. The art world has always been at the forefront of new ideas and methods, as well.


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Futurism: Everyone is a Tech Company Nowadays

The biggest bookstore in the world sells groceries. Financial institutions are building apps. It seems everyone is a tech company nowadays.


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Futurism Is No Longer a Trend; It’s a Necessity

Due to continually changing markets, it is more important than ever to anticipate disruptions. This is where futurists are needed.


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Who is Afraid of the Singularity?

When the supercomputer comes online, it considers mankind the biggest threat and goes about launching an attack. Or will the future be a little bit more positive?


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Transportation in 2049: Even More Awesome then in Blade Runner

Did you like the new Blade Runner movie? In 2049, transportation may be even more amazing than depicted in this film.


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3 Examples of Failed Commercial Performance (and What to Learn From Them)

The chain is no stronger than the weakest link. That's true if we are talking about commercial performance too. Following are the stories of three failed initiatives and advice on what to learn from them.


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Learn from the Best: 5 Habits that Grow Your Business (Part 2)

In the first installment of this article I described the characteristics successful individuals and companies share. Now I will show you how to weaponize this knowledge!


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Learn from the Best: 5 Habits that Grow Your Business (Part 1)

Successful individuals and companies share certain characteristics. Learn these habits, and you will grow your business!


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Futurism: 5 Must-read Blogposts on Cryptocurrencies and Blockchain

We have curated the best blogposts about cryptocurrencies and blockchain for you.


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Low-hanging Fruit: 9 Growth Hacks You can use TODAY

For real growth, a long-term strategy is mandatory. But there is enough low-hanging fruit. Here are 9 growth hacks you should implement immediately.


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Why Big Corporations Should Partner with Digital Startups

What do the CIA, Microsoft, and Salesforce have in common? They understand the importance of startups.


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What I Have Learned From YouTube: How to become more customer centric

YouTube is one of the biggest successes on the web. Of course, there was a big demand for a great product, but there is more you can learn from their amazing success story.


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Futurism: 4 Trends that are Disrupting the Manufacturing Industry

The Fourth Industrial Revolution is disrupting manufacturing. What does this mean for you?


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Quantum Computing: The Disruption that will Disrupt Other Disruptions

The supercomputer is coming! This ultra-intelligent and amazingly fast quantum computer will shake up the world.


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What Are the 5 Key Drivers for Growth?

To build a successful organization, first make sure the fundamentals are solid. Here are 5 key drivers for every innovative company today.


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Why Innovation is Crucial to Your Future Success

You don’t want the competition to take the juiciest parts of your market. You have to be proactive and see new opportunities before others do. So, innovate!


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Partner Vision: Eric de Groot on Customer-centricity

“If I have a couple of CEOs in the room, I always do a test. I ask them: How much of your time do you actually spend with customers? If below the 40%, you should be worried!"


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Futurism: The Future of Farming is Urban

Urban farming is more than a hip social movement for sustainable communities; some urban farms are huge companies.


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4 Tricks to Fire-Up Creativity

At RevelX, creativity is a concept that is relevant for us every day. We will present 4 true and tested tricks to become more creative.


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3 Reasons Why Consumer Behavior is Changing (and What to Do About It)

This is not the time to wait patiently to be challenged by some clever newcomer. This is the time to plan ahead before the competition takes your market share and your profitability.


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It’s the Experience #$^#$&

What can you do when your competition is killing you, and it is impossible to make your product better? 5 great case studies about customer satisfaction.


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Growth and Onboarding: the 3 best tips for successful user onboarding

10 common misconceptions on writing proposals and 10 practical tips for writing much, much better ones. Substantial revenue growth is guaranteed!


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3 Elements for a Successful Digital Growth Strategy

Developing a successful Digital Strategy is a massive process in which a structured approach walks together with agile developments and constant experimentation. The question remains: how to balance these two contrasting yet…


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First-Mover Disadvantage: 9 Reasons Why Being First to Market Doesn’t Pay Off

Strongly popularized during the last 25 years, the first-mover advantage is more of a myth today. We list 9 reasons for this - read them and you might agree.


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Why Lean Startup Doesn’t Always Work in Corporates as it Does in Startups

Over the last few years, Lean Startup has been gaining strong momentum in large corporates. Applying Lean Startup in a corporate setting is very different to a startup for two principle reasons; process and culture.


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3 Winning models for Innovation Brainstorms. Part 3: Innovation Ambition Matrix

This post is the final of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Innovation Ambition Matrix and provide you with hands-on tips on how to use it…


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5 Essential steps to disrupt a traditional industry

Traditional industries (typically conservative, high-entry barriers, digitally underdeveloped, asset heavy) are the industries who have the largest potential for disruption and impact. We describe 5 essential steps for…


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3 Winning models for Innovation Brainstorms. Part 2: Four Lenses of Innovation

This post is the second of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Four Lenses model for innovation and provide you with hands-on tips on how to use it…


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3 Ways to Innovate Consistently – Without Spending a Fortune on R&D

Each industry has numerous organizations that innovate consistently - even as their competition falters. In this article we'll explain the 3 habits that consistently put these businesses forward and allow them to achieve…


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Steal like Apple: 4 Perspectives on Innovation via Idea Theft

How did Apple manage to continue innovating consistently for over 3 decades? One thing’s for sure: it had everything to do with idea theft. Steve Jobs famously said, “great artists steal”. It’s that the exchange of ideas,…


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3 Winning models for Innovation Brainstorms. Part 1: Ten Types of Innovation

This post is the first of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Ten Types of Innovation model and provide you with hands-on tips on how to use it…


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How to grow your business without the ‘Big’ in front of ‘Data’

Big Data to improve commercial performance is not only about having the actual Big Data or the systems to work with it, but also – and more critically - the curiosity to actually start digging into the data and derive…


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10 Perspectives on Building a Culture of Innovation

The business case for stimulating employee-driven innovation in a business of any size or maturity is overwhelming. However, innovation is hard. How does one build a culture of innovation? Adopt these key perspectives.


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How NASA is Getting Their Ass Kicked by SpaceX

For years NASA was the backbone of and, for many, the only real ‘space business’, especially in the west. Now, along with other companies, such as Amazon founder Jeff Bezos’ Blue Origin, SpaceX has stolen the spotlight from…


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10 Growth Hacking Trends for 2017

It’s fair to say growth hacking has gone mainstream. Digital marketers around the world now accept that rapid, measured experimentation is perhaps the fastest way to grow a business. Will growth hacking still be around next…


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7 Neuromarketing Basics to ‘Hook’ New Customers

In the past, neuromarketing was limited to multinationals with huge budgets. Today, that has changed. We now understand enough about neuromarketing from previous case studies that any business - large or small - can leverage…


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Escaping the commodity trap

The commodity trap in business is like the Bermuda triangle. Once you get near it there seems no escape possible and you’re doomed. How to escape?


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10 irrational tips for writing winning proposals

10 common misconceptions on writing proposals and 10 practical tips for writing much, much better ones. Substantial revenue growth is guaranteed!


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