Why Lean Startup Doesn’t Always Work in Corporates as it Does in Startups

Over the last few years, Lean Startup has been gaining…


How to define your North Star and why does it matter?

In order to create something new for your (potential)…


How to disrupt a traditional industry in 5 steps

Traditional industries (typically conservative,…


The customer of tomorrow is already here

In order to create something new for your (potential)…


What the @#$% is happening around us?

The title of this blog is somewhat presumptuous.…


Check yourself: Do I know what I don’t know?

The world is changing at a fast pace. How can you brace…


Retention strategy: Keeping the right customers

Retaining customers is a top-line priority for any…


Who are my most valuable customers?

Legend has it Alfredo Pareto noticed something unusual in…


Why customer lifetime value analysis is now more important than ever

Over the course of the last weeks we, at RevelX, have…


Advertising in a recession: What to do?

As many firms try to deal with the impact of COVID-19,…