Growth and Onboarding: the 3 best tips for successful user onboarding

10 common misconceptions on writing proposals and 10 practical tips for writing much, much better ones. Substantial revenue growth is guaranteed!


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3 Elements for a Successful Digital Growth Strategy

Developing a successful Digital Strategy is a massive process in which a structured approach walks together with agile developments and constant experimentation. The question remains: how to balance these two contrasting yet…


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First-Mover Disadvantage: 9 Reasons Why Being First to Market Doesn’t Pay Off

Strongly popularized during the last 25 years, the first-mover advantage is more of a myth today. We list 9 reasons for this - read them and you might agree.


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Why Lean Startup Doesn’t Always Work in Corporates as it Does in Startups

Over the last few years, Lean Startup has been gaining strong momentum in large corporates. Applying Lean Startup in a corporate setting is very different to a startup for two principle reasons; process and culture.


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3 Winning models for Innovation Brainstorms. Part 3: Innovation Ambition Matrix

This post is the final of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Innovation Ambition Matrix and provide you with hands-on tips on how to use it…


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5 Essential steps to disrupt a traditional industry

Traditional industries (typically conservative, high-entry barriers, digitally underdeveloped, asset heavy) are the industries who have the largest potential for disruption and impact. We describe 5 essential steps for…


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3 Winning models for Innovation Brainstorms. Part 2: Four Lenses of Innovation

This post is the second of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Four Lenses model for innovation and provide you with hands-on tips on how to use it…


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3 Ways to Innovate Consistently – Without Spending a Fortune on R&D

Each industry has numerous organizations that innovate consistently - even as their competition falters. In this article we'll explain the 3 habits that consistently put these businesses forward and allow them to achieve…


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Steal like Apple: 4 Perspectives on Innovation via Idea Theft

How did Apple manage to continue innovating consistently for over 3 decades? One thing’s for sure: it had everything to do with idea theft. Steve Jobs famously said, “great artists steal”. It’s that the exchange of ideas,…


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3 Winning models for Innovation Brainstorms. Part 1: Ten Types of Innovation

This post is the first of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Ten Types of Innovation model and provide you with hands-on tips on how to use it…


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How to grow your business without the ‘Big’ in front of ‘Data’

Big Data to improve commercial performance is not only about having the actual Big Data or the systems to work with it, but also – and more critically - the curiosity to actually start digging into the data and derive…


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10 Perspectives on Building a Culture of Innovation

The business case for stimulating employee-driven innovation in a business of any size or maturity is overwhelming. However, innovation is hard. How does one build a culture of innovation? Adopt these key perspectives.


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How NASA is Getting Their Ass Kicked by SpaceX

For years NASA was the backbone of and, for many, the only real ‘space business’, especially in the west. Now, along with other companies, such as Amazon founder Jeff Bezos’ Blue Origin, SpaceX has stolen the spotlight from…


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10 Growth Hacking Trends for 2017

It’s fair to say growth hacking has gone mainstream. Digital marketers around the world now accept that rapid, measured experimentation is perhaps the fastest way to grow a business. Will growth hacking still be around next…


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7 Neuromarketing Basics to ‘Hook’ New Customers

In the past, neuromarketing was limited to multinationals with huge budgets. Today, that has changed. We now understand enough about neuromarketing from previous case studies that any business - large or small - can leverage…


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Escaping the commodity trap

The commodity trap in business is like the Bermuda triangle. Once you get near it there seems no escape possible and you’re doomed. How to escape?


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10 irrational tips for writing winning proposals

10 common misconceptions on writing proposals and 10 practical tips for writing much, much better ones. Substantial revenue growth is guaranteed!


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