November 6, 2019
Predicting a hit: Intuition vs data science
Managers and entrepreneurs who predict successful innovations correctly, are believed to have better intuitive judgement. But is this really the case?
April 18, 2019
How to Design Winning Business Models in a Digital World
The five main take-aways to become a successful innovator.
March 27, 2019
What Is a “Big Hairy Audacious Goal” (And Why Should You Know)?
Spoiler alert: a BHAG will inspire your staff.
March 25, 2019
Who Is Afraid of the Multi-armed Bandit?
The multi-armed bandit test is one of the primary methods that growth teams deploy when they set up an experiment.
March 22, 2019
25 Growth Hacks You Can Use Today
Through these growth hacks, you will be able to make improvements to your digital presence. You will see growth in traffic, followers, and customers.
March 18, 2019
Everything You Need to Know About Lean Startup
At RevelX, Lean Startup is one of the methodologies that we propagate.
March 15, 2019
3 Growth Hacking Techniques That Work Like Magic
What are minimum viable products (MVPs), A/B testing and multi-armed bandit tests? And how does one deploy these methods?
March 13, 2019
7 Cognitive Biases and How to Use them in Marketing & Sales
Consumer behavior is shaped by the same cognitive biases that most people share. As marketers and salespeople, you should weaponize these phenomena!
March 11, 2019
The Secret of MVP Thinking
Building a minimum viable product is not so much about technical ability, but more about a different way of looking at things. Let's grow your MVP mindset!
March 8, 2019
The Ultimate Business Model Canvas Toolkit
At RevelX, we use canvasses that are specifically tailored to companies that want to grow.
March 4, 2019
9 Psychological Tricks to Influence Consumer Behavior (and Grow Your Business)
As marketers and salespeople, you should take notice of these psychological “tricks” that you can use today!
March 1, 2019
How To Work As a Lean Startup in a Big(ger) Organization
The Lean Startup approach can give big corporations a new impetus.
February 27, 2019
4 Reasons Why Startups Are Great Investment Opportunities
The partnership between bigger, mature corporations and early-stage companies is beneficial for both. Startups gain capital to grow; the investing company will gain many other advantages.
February 25, 2019
WTF Is The Principle of Affordable Loss?
The Principle of Affordable Loss is a concept that sounds rather paradoxical. But it really works!
February 22, 2019
What I Learned From Amazon’s Jeff Bezos: How To Stay Customer-centric
Amazon is known as one of the most customer-centric companies in the world. There is a lot that you can learn from them.
February 20, 2019
What is the North Star Metric and Why Does It Matter?
Sean Ellis defines the North Star Metric as "the single metric that best captures the core value that your product delivers to customers and is the key to driving sustainable growth across your full customer base."
February 18, 2019
The Ultimate Toolkit for Growth Hackers
A compendium of growth hacking strategies, tricks, tools and case studies, that is based on our many years of experience. Enjoy and share!
February 15, 2019
7 Business Revenue Models That Will Inspire You
A smart revenue model is the core of present-day, successful businesses.
February 13, 2019
Atomic Habits: How to Get a Little Better Every Day
There is much that business leaders can learn from James Clear's recent book Atomic Habits.
February 11, 2019
The Top 7 Podcasts That Help You Grow Your Business
There are many examples of podcasts catered to managers and entrepreneurs with a growth mindset. In this article, I will list my favorites.
February 8, 2019
What Is Uberization? (And How To Survive It)
New, lean, market players do business differently. In this fashion, they can "steal" legacy companies' clients. 5 defensive measures against "Uberization."
February 6, 2019
What Is Reviewification, and Why Is It Changing Consumer Behavior?
Customer reviews are all around us and therefore have a huge impact on consumer decisions. It will affect your business too.
February 4, 2019
How 3 Businesses Thrived by Applying Lean Startup
Lean Startup really works. Meet these successful organizations that deployed the methodology.
January 30, 2019
What Is Agile? 4 Steps to Embrace this Method
The Agile way of working offers many advantages. 4 steps to embrace this mindset.
January 28, 2019
What Is Growth Hacking? 3 Definitions
Why is it crucial to know the exact meaning of "growth hacking"? And what is the RevelX definition?
January 25, 2019
The Readability Rulebook: How to Write More Effective Copy
Your online copy's readability is crucial. In this article, I will teach you how to write more effectively.
January 23, 2019
If You Want To Boost Organizational Growth—Do This!
If you want your organization to grow, you should get started with innovative projects. I will describe 4 steps that you can follow.
January 17, 2019
6 Steps to Become a First-class Innovator
Innovation should be an integral part of your organization's culture and day-to-day operations. These 6 steps will help you to accomplish that.
December 24, 2018
You Want to Create a Partnership or Joint Venture? Read This Checklist First!
For a big corporation, a partnership with a startup can be very beneficial, but there are some issues you have to deal with.
December 17, 2018
Want to Optimize the Customer Journey? Try These Tools!
The concept of the "customer journey" will help you to become more customer-centric. Amazing tips and tools to optimize each phase of the customer journey!
December 12, 2018
So You Want to Buy a Startup? Don’t %$@#! it Up!
When acquiring a startup business, there are some pitfalls that you should avoid at all cost.
December 10, 2018
How I Used a Go-To-Market Plan to Innovate Home Decoration
This is an inspiring example of a go-to-market plan that RevelX developed in collaboration with an innovative, home decoration company.
December 5, 2018
The Ideation Rulebook
Roleplaying, brainstorming, or a mock trial – there are many forms of ideation sessions. Read on to learn everything you always wanted to know about ideation.
December 3, 2018
Why Do Big Companies Actually Buy Startups?
It is common for big companies to buy startups. Why, actually? If they are so big, why don't they develop the new business' proposition themselves?
November 27, 2018
How To Build a Growth Roadmap; a Step-by-step Approach
At RevelX, we believe in the advantages that growth roadmaps bring. This step-by-step approach will help you to build your own road to success.
November 21, 2018
What Makes a First-Class Growth Hacker?
Growth hacking is the lifeblood of many innovative organizations. What are the required skills for growth hackers?
November 19, 2018
How Your Business Benefits From a Growth Roadmap
A growth roadmap is a document in which you delineate your strategy for growth in a well-organized way. It really works, as is proven by the case study of Stork.
November 15, 2018
How To Accelerate Your Performance Management
Performance management can be described simply as “getting the most out of your employees.” These 5 tips will accelerate your performance management.
November 13, 2018
4 Growth Mindset Examples That You Can Use in Your Job Tomorrow
People who believe their success is based on hard work, learning, training, and perseverance are said to have a “growth mindset.”
November 6, 2018
What Is Lean Analytics, and How Do You Apply It?
Lean analytics is a great and innovative method to streamline your sales funnel. Combined with the psychological insight of Nir Eyal, success is almost guaranteed.
October 29, 2018
Google Is Mobile-First – And You?
Google's main index is now "mobile-first." What does this mean exactly? And how does this impact your business?
October 22, 2018
8 Inspiring Examples of a Minimum Viable Product
How Amazon, Google and BDRThermea used MVPs to innovate.
October 16, 2018
Your Innovation Strategy Should Be a Mindset
In order to arrive at a proper innovation strategy, you have to meet a couple of requirements, but the most important thing is to have the right mindset.
October 15, 2018
An Innovation Journey as the Key to Success
The Innovation Journey is RevelX's unique approach to innovation. It really works, as two inspiring case studies can testify.
October 10, 2018
25 Must-have Growth Hacking Tools for Marketers
This article comprises a virtual toolbox. Your results will improve almost instantaneously.
October 9, 2018
Why Multi-disciplinary Growth Teams are a Necessity for Business
Best-in-class innovators recognize the power of multidisciplinary growth teams. Even the legacy companies embrace them.
October 8, 2018
Ideation Process Was Awesome, But Don’t Let It Sit on the Shelf
The ideation process feels sometimes as playtime for adults. But don’t forget to make the next step: doing something with all those great ideas!
October 3, 2018
Canvas Toolkits that You Can Use Today
RevelX uses canvasses that are specifically tailored to companies that want to grow. You can download them here.
October 1, 2018
Why You Need a Go-To-Market Plan (and How to Create It)
Just launching a product can result in a big success, but that is something that you will not know at the outset. That is why you need a go-to-market plan.
September 28, 2018
“Fail Fast, Fail Often”: What It Really Means
“Fail fast, fail often” has been described as “the stupidest business concept of all time.” That cannot be further from the truth. But you have to know how to fail properly.
September 26, 2018
Experimentation Culture: What I Learned from the Beatles
The Beatles knew that creativity is not sufficient to innovate. You have to organize a culture of experimentation.
September 25, 2018
What Is the Platform Economy (and Why You Should Care)?
"Digital matchmakers" such as Amazon, Airbnb, and Uber are transforming markets everywhere. What does the platform economy mean for your business?
September 11, 2018
Why an MVP Is Good for Business
You know the kind of business who does things the same way for 30 years? A minimum viable product is a great way to rattle their cage!
September 10, 2018
10 Types of Innovation, 3 Horizons of Growth, and How To Use Them
Innovation models can help your innovation projects succeed. But how can you use these models correctly?
September 5, 2018
How Value Proposition Design Makes You a Winner
Many teams struggle with defining a winning value proposition. The solution: step out of the building and find out what customers really want...
September 3, 2018
Be a Leader and Make Innovation Possible
One of the reasons IKEA is so successful is its great innovation culture and leadership. There is a lot you can learn from this multinational furniture retailer.
August 29, 2018
What Is a Growth Mindset (And Why Should You Know About It)?
“Growth mindset” is a concept from the field of education coined by the American psychologist Doctor Carol Dweck. You can, however, use this method in your professional life, too!
August 29, 2018
Gamification: the New Secret Weapon in Marketing
There are some great gamification applications in education and health, but you can also gamify your marketing campaigns.
August 27, 2018
How to Manage Your Current Innovation Portfolio
In many organizations, the biggest challenge is not defining new projects. The real challenge is setting clear priorities, choosing the right projects, and executing them successfully.
August 20, 2018
MVP Toolkit: 5 Steps to Build Your Own MVP
Minimum viable products are an amazing way to accomplish growth. Here are 5 steps to build your own MVP.
August 14, 2018
How to Score Like a Sport Innovator
There is a lot to learn from the world of sports. Athletes like to try new things and find out if they are successful or not. 3 case studies that will inspire you.
August 8, 2018
How Google Helps You Optimize the Customer Journey
The customer journey is a way to describe all your touchpoints with your customers. After mapping these interactions, it is crucial to optimize them.
August 3, 2018
Jeroen van der Vlugt on Why Sports Innovation Is Important
"Sports innovation never stops, that is the beauty of it."
August 2, 2018
WTF is Growth Hacking – Webinar Q&A
WTF is Growth Hacking? Q&A captured from the webinar "How to get started with Growth Hacking in 5 Simple Steps”
August 1, 2018
The Growth Hack Mindset: 4 Basic Steps
If you begin with growth hacking, you will need the support of your co-workers. 4 steps to adopt a growth mindset in your organization.
July 30, 2018
How Augmented Reality Improves the Shopping Experience
Augmented Reality is changing the way that brands communicate with potential customers. 4 fascinating case studies.
July 25, 2018
So You Want to Innovate? Here are 8 Drivers for Success!
What makes the difference between disruptors and the ones being disrupted? The performance in 8 key areas that characterize best-in-class innovators!
July 23, 2018
Before You Start Growth Hacking…Fix the Plumbing!
Before you start growth hacking, there are a number of basic requirements that your business website has to meet.
July 20, 2018
How to Form and Manage an Innovation Team
Most organizations know that they have to form an innovation team, but they are a little uncertain about the practical side of things.
July 17, 2018
3 Ways External Data Can Help Grow Your Business
We’ve all heard that we should be using data to optimise our strategies. But what kind of data? It’s easier to look inward, but internal data can create a filter bubble if you forget to look outside.
July 16, 2018
How to Set Up a Content Creation Machine
Content marketing works. But great copy and video are not enough. Your organization has to embrace a culture of content.
July 12, 2018
3 Ways that will Change the Way We Pay
The latest developments in payment convenience and security promise a bright future. Where do you step in?
July 10, 2018
How “Minority Report” Predicted the Internet of Everything
Today, individuals, devices, and systems are increasingly connected through the internet. What happens if this so-called "Internet of Everything" further expands? Let's look into the crystal ball.
July 6, 2018
4 Reasons Why Algorithms Are Crucial To Today’s Businesses
Search engines, social media and product development: it’s all about algorithms.
July 4, 2018
Partner Vision: Marc Douma on Innovation
"This is why I love my job so much: Challenging the status quo and finding ways to become more innovative."
July 2, 2018
Accelerator versus Incubator: 5 Differences that Will Impact Which Model You Should Choose
Accelerator and Incubator programs both help to grow startups and scale-ups. What is the difference exactly, and what can these programs mean for your organization?
June 29, 2018
7 Tools that Offer Direct Scheduling to Instagram
For years, scheduling Instagram posts was not possible. Fortunately, Instagram has updated its API, so now you can use the photo-sharing service to its fullest. A review of 7 scheduling posts.
June 27, 2018
Why Sensors Will Change the Marketing Profession
Marketers should take a look into sensors. These 3 use cases will inspire you.
June 25, 2018
How to Successfully Digital Transform Your Organization
5 essentials to consider for corporations that need to change their company into a lean and mean, digital, and innovative fighting machine. Make way for change!
June 22, 2018
How to Deal with the Industrial Internet of Things (and Why You Should)
The adoption of IoT in industry is just at its beginning stage. 3 inspiring case studies, and what you can learn from them.
June 20, 2018
3 Industries that Will be Disrupted by Blockchain Technology
Cryptocurrency and blockchain technology are trends that have the potential to disrupt the financial world, but there are other industries that will be affected too.
June 18, 2018
What Your Digital A-Team Should Look Like
There is much to learn from the popular 1980s television show, and not just about mercenary activities. You win in business by choosing a team that combines the right skills to achieve your goals.
June 13, 2018
Vanity Metrics vs. Actionable Metrics: Measure What Matters
Measuring and analyzing data is one of the principles of growth hacking. But look before you leap; you have to measure the metrics that matter.
June 11, 2018
How to Really Understand the Customer Journey
To understand your customer, you have to know their customer journey. 4 reasons why a customer journey map is your way to success.
June 7, 2018
Inside-out or Outside-in? 4 Reasons Why Your Business Has to Change
In the old days, a business model was based on the organization's own objectives. This way of thinking is untenable in today's market. In this day and age, it's all about the outside world.
June 4, 2018
Partner Vision: Matthijs Rosman on Disruption
“You don’t have to have the most advanced technology or the best prices, as long as you better understand what the customer needs.”
June 1, 2018
How Amazon, Google, and Belsimpel Perfected the Customer Journey (And How To Apply These Lessons)
Some companies confuse the different phases of the customer journey, resulting in low conversions. Instead, you have to use a matching mode of communication in each step of the customer journey. Learn from Amazon, Google,…
May 30, 2018
Raphael Nouwen (Triodos Bank): This is Why Investors Say ‘No’!
"Remember, 'no' is not necessarily a value judgment of your initiative."
May 28, 2018
Partner Vision: René Jongen on Neuromarketing
"It is fascinating to see how some people already perform an intuitive form of neuromarketing."
May 22, 2018
How to Build an MVP in 4 Steps
Building a minimal viable product is a great way to test your product in the market. To be successful, follow this roadmap.
May 16, 2018
Business Strategy: 4 Steps to Win the Innovation Battle
To innovate successfully, you will need a roadmap to success. Below are 4 winning steps to become a pioneer in your industry.
May 14, 2018
Eye-tracking Your Website: 4 Tools and 7 Tips
Eye-tracking reveals the way users see your website. Once this neuromarketing method was too expensive for smaller businesses. Those days are over now.
May 9, 2018
Fail Hacks: 6 Amazing Tricks to Kill Your Conversion Rates
Read these amazing “fail hacks” that keep your conversion as small as possible. And learn what you should do instead!
May 7, 2018
Digital Growth Hacker Marketing: The Ultimate List of Amazing Case Studies
24 inspiring examples of growth-hacker marketing in the digital world - from Airbnb to Zappos.
April 30, 2018
Artificial Intelligence Is Not the Answer To All Marketing Challenges (and That’s OK)
The possibilities of artificial intelligence (AI) in the marketing field are not infinite. What are the bottlenecks?
April 26, 2018
Predict! And Grow Your Business! (5 Inspiring Cases)
Predictive analytics uses data, predictive models, mathematical algorithms and machine learning to discover patterns. That opens up great opportunities for business. We present 5 inspiring cases.
April 24, 2018
4 Amazing Tips to Optimize Your Landing Page and Generate More Leads
To generate a maximum number of leads, you have to optimize every aspect of your landing page. A step-by-step plan to win the landing-page game.
April 19, 2018
Partner Vision: Noud van Alem on Growth Hacking
"In San Francisco, we have discovered what I call the ‘Wizard of Oz’ method."
April 17, 2018
4 Trends That Shape the World of Digital Marketing (and how to apply them)
To keep ahead of your competition, you need knowledge of cutting-edge marketing techniques. These are the 4 hottest trends, and how to use them.
April 13, 2018
Checklist: 3 things to cover privacy issues when using website conversion pixels
Setting up conversion pixels are useful to track your customers behavior. But have you thought about everything? Here are 3 things we urge you to do to cover privacy issues when using website conversion pixels.
April 13, 2018
How to Get Started With Growth Hacking in 1 Day
Growth hacking is about small iterations that will add up to big growth. 5 simple tasks you should do right now.
April 11, 2018
Digital Ballgame: Why A/B Testing All Day Long Works!
The more you test, the better you will understand your customers' wishes. A/B test in every step of your work process and the results will be awesome!
April 9, 2018
5 Reasons Why You Need Content to Enhance the Customer Experience
Excellent content is a must for every modern business. 5 reasons why you should start playing the content marketing game today.
April 6, 2018
Innovation is the Key to Keep Healthcare Accessible for Everyone
Saturday, World Health Day is celebrated all over the world. That is a good opportunity to take a look at innovations that have an impact on the future of healthcare.
April 4, 2018
The Internet of Things is Everywhere – When Do You Step In?
Many businesses still don't take advantage of the many possibilities the Internet of Things can bring. 3 IoT case studies, and what you can learn from them.
April 3, 2018
3 Reasons Why the Face of Art is Changing
Business and science are not the only areas where innovators are excelling. The art world has always been at the forefront of new ideas and methods, as well.
March 28, 2018
Futurism: Everyone is a Tech Company Nowadays
The biggest bookstore in the world sells groceries. Financial institutions are building apps. It seems everyone is a tech company nowadays.
March 26, 2018
Futurism Is No Longer a Trend; It’s a Necessity
Due to continually changing markets, it is more important than ever to anticipate disruptions. This is where futurists are needed.
March 22, 2018
Who is Afraid of the Singularity?
When the supercomputer comes online, it considers mankind the biggest threat and goes about launching an attack. Or will the future be a little bit more positive?
March 21, 2018
Transportation in 2049: Even More Awesome then in Blade Runner
Did you like the new Blade Runner movie? In 2049, transportation may be even more amazing than depicted in this film.
March 20, 2018
3 Examples of Failed Commercial Performance (and What to Learn From Them)
The chain is no stronger than the weakest link. That's true if we are talking about commercial performance too. Following are the stories of three failed initiatives and advice on what to learn from them.
March 19, 2018
Learn from the Best: 5 Habits that Grow Your Business (Part 2)
In the first installment of this article I described the characteristics successful individuals and companies share. Now I will show you how to weaponize this knowledge!
March 16, 2018
Learn from the Best: 5 Habits that Grow Your Business (Part 1)
Successful individuals and companies share certain characteristics. Learn these habits, and you will grow your business!
March 15, 2018
Futurism: 5 Must-read Blogposts on Cryptocurrencies and Blockchain
We have curated the best blogposts about cryptocurrencies and blockchain for you.
March 14, 2018
Low-hanging Fruit: 9 Growth Hacks You can use TODAY
For real growth, a long-term strategy is mandatory. But there is enough low-hanging fruit. Here are 9 growth hacks you should implement immediately.
March 13, 2018
Why Big Corporations Should Partner with Digital Startups
What do the CIA, Microsoft, and Salesforce have in common? They understand the importance of startups.
March 12, 2018
What I Have Learned From YouTube: How to become more customer centric
YouTube is one of the biggest successes on the web. Of course, there was a big demand for a great product, but there is more you can learn from their amazing success story.
March 9, 2018
Futurism: 4 Trends that are Disrupting the Manufacturing Industry
The Fourth Industrial Revolution is disrupting manufacturing. What does this mean for you?
March 8, 2018
Quantum Computing: The Disruption that will Disrupt Other Disruptions
The supercomputer is coming! This ultra-intelligent and amazingly fast quantum computer will shake up the world.
March 7, 2018
What Are the 5 Key Drivers for Growth?
To build a successful organization, first make sure the fundamentals are solid. Here are 5 key drivers for every innovative company today.
March 6, 2018
Why Innovation is Crucial to Your Future Success
You don’t want the competition to take the juiciest parts of your market. You have to be proactive and see new opportunities before others do. So, innovate!
March 5, 2018
Partner Vision: Eric de Groot on Customer-centricity
“If I have a couple of CEOs in the room, I always do a test. I ask them: How much of your time do you actually spend with customers? If below the 40%, you should be worried!"
February 23, 2018
Futurism: The Future of Farming is Urban
Urban farming is more than a hip social movement for sustainable communities; some urban farms are huge companies.
February 20, 2018
4 Tricks to Fire-Up Creativity
At RevelX, creativity is a concept that is relevant for us every day. We will present 4 true and tested tricks to become more creative.
February 19, 2018
3 Reasons Why Consumer Behavior is Changing (and What to Do About It)
This is not the time to wait patiently to be challenged by some clever newcomer. This is the time to plan ahead before the competition takes your market share and your profitability.
February 14, 2018
It’s the Experience #$^#$&
What can you do when your competition is killing you, and it is impossible to make your product better? 5 great case studies about customer satisfaction.
September 11, 2017
Growth and Onboarding: the 3 best tips for successful user onboarding
10 common misconceptions on writing proposals and 10 practical tips for writing much, much better ones. Substantial revenue growth is guaranteed!
June 24, 2017
3 Elements for a Successful Digital Growth Strategy
Developing a successful Digital Strategy is a massive process in which a structured approach walks together with agile developments and constant experimentation. The question remains: how to balance these two contrasting yet…
May 9, 2017
First-Mover Disadvantage: 9 Reasons Why Being First to Market Doesn’t Pay Off
Strongly popularized during the last 25 years, the first-mover advantage is more of a myth today. We list 9 reasons for this - read them and you might agree.
April 11, 2017
Why Lean Startup Doesn’t Always Work in Corporates as it Does in Startups
Over the last few years, Lean Startup has been gaining strong momentum in large corporates. Applying Lean Startup in a corporate setting is very different to a startup for two principle reasons; process and culture.
March 16, 2017
3 Winning models for Innovation Brainstorms. Part 3: Innovation Ambition Matrix
This post is the final of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Innovation Ambition Matrix and provide you with hands-on tips on how to use it…
March 2, 2017
5 Essential steps to disrupt a traditional industry
Traditional industries (typically conservative, high-entry barriers, digitally underdeveloped, asset heavy) are the industries who have the largest potential for disruption and impact. We describe 5 essential steps for…
February 22, 2017
3 Winning models for Innovation Brainstorms. Part 2: Four Lenses of Innovation
This post is the second of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Four Lenses model for innovation and provide you with hands-on tips on how to use it…
February 2, 2017
3 Ways to Innovate Consistently – Without Spending a Fortune on R&D
Each industry has numerous organizations that innovate consistently - even as their competition falters. In this article we'll explain the 3 habits that consistently put these businesses forward and allow them to achieve…
January 30, 2017
Steal like Apple: 4 Perspectives on Innovation via Idea Theft
How did Apple manage to continue innovating consistently for over 3 decades? One thing’s for sure: it had everything to do with idea theft. Steve Jobs famously said, “great artists steal”. It’s that the exchange of ideas,…
January 19, 2017
3 Winning models for Innovation Brainstorms. Part 1: Ten Types of Innovation
This post is the first of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Ten Types of Innovation model and provide you with hands-on tips on how to use it…
January 6, 2017
How to grow your business without the ‘Big’ in front of ‘Data’
Big Data to improve commercial performance is not only about having the actual Big Data or the systems to work with it, but also – and more critically - the curiosity to actually start digging into the data and derive…
December 12, 2016
10 Perspectives on Building a Culture of Innovation
The business case for stimulating employee-driven innovation in a business of any size or maturity is overwhelming. However, innovation is hard. How does one build a culture of innovation? Adopt these key perspectives.
December 8, 2016
How NASA is Getting Their Ass Kicked by SpaceX
For years NASA was the backbone of and, for many, the only real ‘space business’, especially in the west. Now, along with other companies, such as Amazon founder Jeff Bezos’ Blue Origin, SpaceX has stolen the spotlight from…
November 11, 2016
10 Growth Hacking Trends for 2017
It’s fair to say growth hacking has gone mainstream. Digital marketers around the world now accept that rapid, measured experimentation is perhaps the fastest way to grow a business. Will growth hacking still be around next…
October 20, 2016
7 Neuromarketing Basics to ‘Hook’ New Customers
In the past, neuromarketing was limited to multinationals with huge budgets. Today, that has changed. We now understand enough about neuromarketing from previous case studies that any business - large or small - can leverage…
October 1, 2016
Escaping the commodity trap
The commodity trap in business is like the Bermuda triangle. Once you get near it there seems no escape possible and you’re doomed. How to escape?
September 26, 2016
10 irrational tips for writing winning proposals
10 common misconceptions on writing proposals and 10 practical tips for writing much, much better ones. Substantial revenue growth is guaranteed!