In order to arrive at a proper innovation strategy, you have to meet a couple of requirements, but the most important thing is to have the right mindset.

This article comprises a virtual toolbox. Your results will improve almost instantaneously.

The ideation process feels sometimes as playtime for adults. But don’t forget to make the next step: doing something with all those great ideas!

Just launching a product can result in a big success, but that is something that you will not know at the outset. That is why you need a go-to-market plan.

The Beatles knew that creativity is not sufficient to innovate. You have to organize a culture of experimentation.

You know the kind of business who does things the same way for 30 years? A minimum viable product is a great way to rattle their cage!

Many teams struggle with defining a winning value proposition. The solution: step out of the building and find out what customers really want...

“Growth mindset” is a concept from the field of education coined by the American psychologist Doctor Carol Dweck. You can, however, use this method in your professional life, too!

In many organizations, the biggest challenge is not defining new projects. The real challenge is setting clear priorities, choosing the right projects, and executing them successfully.

There is a lot to learn from the world of sports. Athletes like to try new things and find out if they are successful or not. 3 case studies that will inspire you.

"Sports innovation never stops, that is the beauty of it."

If you begin with growth hacking, you will need the support of your co-workers. 4 steps to adopt a growth mindset in your organization.

What makes the difference between disruptors and the ones being disrupted? The performance in 8 key areas that characterize best-in-class innovators!

Most organizations know that they have to form an innovation team, but they are a little uncertain about the practical side of things.

Content marketing works. But great copy and video are not enough. Your organization has to embrace a culture of content.

Today, individuals, devices, and systems are increasingly connected through the internet. What happens if this so-called "Internet of Everything" further expands? Let's look into the crystal ball.

"This is why I love my job so much: Challenging the status quo and finding ways to become more innovative."

For years, scheduling Instagram posts was not possible. Fortunately, Instagram has updated its API, so now you can use the photo-sharing service to its fullest. A review of 7 scheduling posts.

5 essentials to consider for corporations that need to change their company into a lean and mean, digital, and innovative fighting machine. Make way for change!

Cryptocurrency and blockchain technology are trends that have the potential to disrupt the financial world, but there are other industries that will be affected too.

Measuring and analyzing data is one of the principles of growth hacking. But look before you leap; you have to measure the metrics that matter.

In the old days, a business model was based on the organization's own objectives. This way of thinking is untenable in today's market. In this day and age, it's all about the outside world.

Some companies confuse the different phases of the customer journey, resulting in low conversions. Instead, you have to use a matching mode of communication in each step of the customer journey. Learn from Amazon, Google,…

"It is fascinating to see how some people already perform an intuitive form of neuromarketing."

To innovate successfully, you will need a roadmap to success. Below are 4 winning steps to become a pioneer in your industry.

Read these amazing “fail hacks” that keep your conversion as small as possible. And learn what you should do instead!

The possibilities of artificial intelligence (AI) in the marketing field are not infinite. What are the bottlenecks?

To generate a maximum number of leads, you have to optimize every aspect of your landing page. A step-by-step plan to win the landing-page game.

To keep ahead of your competition, you need knowledge of cutting-edge marketing techniques. These are the 4 hottest trends, and how to use them.

Growth hacking is about small iterations that will add up to big growth. 5 simple tasks you should do right now.

Excellent content is a must for every modern business. 5 reasons why you should start playing the content marketing game today.

Many businesses still don't take advantage of the many possibilities the Internet of Things can bring. 3 IoT case studies, and what you can learn from them.

The biggest bookstore in the world sells groceries. Financial institutions are building apps. It seems everyone is a tech company nowadays.

When the supercomputer comes online, it considers mankind the biggest threat and goes about launching an attack. Or will the future be a little bit more positive?

The chain is no stronger than the weakest link. That's true if we are talking about commercial performance too. Following are the stories of three failed initiatives and advice on what to learn from them.

Successful individuals and companies share certain characteristics. Learn these habits, and you will grow your business!

For real growth, a long-term strategy is mandatory. But there is enough low-hanging fruit. Here are 9 growth hacks you should implement immediately.

YouTube is one of the biggest successes on the web. Of course, there was a big demand for a great product, but there is more you can learn from their amazing success story.

The supercomputer is coming! This ultra-intelligent and amazingly fast quantum computer will shake up the world.

You don’t want the competition to take the juiciest parts of your market. You have to be proactive and see new opportunities before others do. So, innovate!

Urban farming is more than a hip social movement for sustainable communities; some urban farms are huge companies.

This is not the time to wait patiently to be challenged by some clever newcomer. This is the time to plan ahead before the competition takes your market share and your profitability.

Developing a successful Digital Strategy is a massive process in which a structured approach walks together with agile developments and constant experimentation. The question remains: how to balance these two contrasting yet…

Over the last few years, Lean Startup has been gaining strong momentum in large corporates. Applying Lean Startup in a corporate setting is very different to a startup for two principle reasons; process and culture.

Traditional industries (typically conservative, high-entry barriers, digitally underdeveloped, asset heavy) are the industries who have the largest potential for disruption and impact. We describe 5 essential steps for…

Each industry has numerous organizations that innovate consistently - even as their competition falters. In this article we'll explain the 3 habits that consistently put these businesses forward and allow them to achieve…

This post is the first of three that introduces 3 winning models for innovation, when and how to use them. In this post we explore the Ten Types of Innovation model and provide you with hands-on tips on how to use it…

The business case for stimulating employee-driven innovation in a business of any size or maturity is overwhelming. However, innovation is hard. How does one build a culture of innovation? Adopt these key perspectives.

It’s fair to say growth hacking has gone mainstream. Digital marketers around the world now accept that rapid, measured experimentation is perhaps the fastest way to grow a business. Will growth hacking still be around next…

The commodity trap in business is like the Bermuda triangle. Once you get near it there seems no escape possible and you’re doomed. How to escape?