25 Must-have Growth Hacking Tools for Marketers
This article comprises a virtual toolbox. Your results will improve almost instantaneously.
Why Multi-disciplinary Growth Teams are a Necessity for Business
Best-in-class innovators recognize the power of multidisciplinary growth teams. Even the legacy companies embrace them.
Ideation Process Was Awesome, But Don’t Let It Sit on the Shelf
The ideation process feels sometimes as playtime for adults. But don’t forget to make the next step: doing something…
Why You Need a Go-To-Market Plan (and How to Create It)
Just launching a product can result in a big success, but that is something that you will not know at the outset. That…
“Fail Fast, Fail Often”: What It Really Means
“Fail fast, fail often” has been described as “the stupidest business concept of all time.” That cannot be further from…
Experimentation Culture: What I Learned from the Beatles
The Beatles knew that creativity is not sufficient to innovate. You have to organize a culture of experimentation.
What Is the Platform Economy (and Why You Should Care)?
"Digital matchmakers" such as Amazon, Airbnb, and Uber are transforming markets everywhere. What does the platform…
Why an MVP Is Good for Business
You know the kind of business who does things the same way for 30 years? A minimum viable product is a great way to…
10 Types of Innovation, 3 Horizons of Growth, and How To Use Them
Innovation models can help your innovation projects succeed. But how can you use these models correctly?
How Value Proposition Design Makes You a Winner
Many teams struggle with defining a winning value proposition. The solution: step out of the building and find out what…
Be a Leader and Make Innovation Possible
One of the reasons IKEA is so successful is its great innovation culture and leadership. There is a lot you can learn…
What Is a Growth Mindset (And Why Should You Know About It)?
“Growth mindset” is a concept from the field of education coined by the American psychologist Doctor Carol Dweck. You…
Gamification: the New Secret Weapon in Marketing
There are some great gamification applications in education and health, but you can also gamify your marketing…
How to Manage Your Current Innovation Portfolio
In many organizations, the biggest challenge is not defining new projects. The real challenge is setting clear…
MVP Toolkit: 5 Steps to Build Your Own MVP
Minimum viable products are an amazing way to accomplish growth. Here are 5 steps to build your own MVP.