3 Winning models for Innovation Brainstorms. Part 1: Ten Types of Innovation

This post is the first of three that introduces 3 winning models for…

First-Mover Disadvantage: 9 Reasons Why Being First to Market Doesn’t Pay Off

Strongly popularized during the last 25 years, the first-mover…

How to define your North Star and why does it matter?

A BHAG is meant to be inspiring and provide direction. In recent…

How to disrupt a traditional industry in 5 steps

Traditional industries (typically conservative, high-entry barriers,…

The customer of tomorrow is already here

The customer of tomorrow is already here

In order to create something new for your (potential) customers you…

innovation strategy - endurance - runner

Innovation is hard work!

If you look up the word ‘endurance’ in a dictionary, the definition…

innovative growth - realism

Innovation needs its fair share of realism – the flipside of creativity

The adventurer immerses himself in experiments while the realist…