How I Used a Go-To-Market Plan to Innovate Home Decoration

This is an inspiring example of a go-to-market plan that RevelX developed in collaboration with an innovative, home decoration company.


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The Ideation Rulebook

Roleplaying, brainstorming, or a mock trial – there are many forms of ideation sessions. Read on to learn everything you always wanted to know about ideation.


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Why Do Big Companies Actually Buy Startups?

It is common for big companies to buy startups. Why, actually? If they are so big, why don't they develop the new business' proposition themselves?


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How To Accelerate Your Performance Management

Performance management can be described simply as “getting the most out of your employees.” These 5 tips will accelerate your performance management.


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What Is Lean Analytics, and How Do You Apply It?

Lean analytics is a great and innovative method to streamline your sales funnel. Combined with the psychological insight of Nir Eyal, success is almost guaranteed.


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Why Multi-disciplinary Growth Teams are a Necessity for Business

Best-in-class innovators recognize the power of multidisciplinary growth teams. Even the legacy companies embrace them.


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Experimentation Culture: What I Learned from the Beatles

The Beatles knew that creativity is not sufficient to innovate. You have to organize a culture of experimentation.


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Gamification: the New Secret Weapon in Marketing

There are some great gamification applications in education and health, but you can also gamify your marketing campaigns.


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How Google Helps You Optimize the Customer Journey

The customer journey is a way to describe all your touchpoints with your customers. After mapping these interactions, it is crucial to optimize them.


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How to Set Up a Content Creation Machine

Content marketing works. But great copy and video are not enough. Your organization has to embrace a culture of content.


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