Retention strategy: Keeping the right customers

Retaining customers is a top-line priority for any…


Who are my most valuable customers?

Legend has it Alfredo Pareto noticed something unusual in…


Why customer lifetime value analysis is now more important than ever

Over the course of the last weeks we, at RevelX, have…


Advertising in a recession: What to do?

As many firms try to deal with the impact of COVID-19,…


Making data driven predictions about the spread of COVID19

How will the COVID19 spread? How many people will be…


The three stages of growth: Initiate – Create – Scale

When we took a closer look at the process of growth…


Leonardo da Vinci – the quintessential growth entrepreneur

Leonardo da Vinci blended intense observation skills with…


The origins of DARE

Daniel Kahneman, the Nobel-Prize-winning psychologist and…


Innovation is hard work!

If you look up the word ‘endurance’ in a dictionary, the…


Innovation needs its fair share of realism – the flipside of creativity

The adventurer immerses himself in experiments while the…